BCG estimated what are the reasons why second-hand products are bought.
Zara has become a key player in the market fast fashion.
Like Zara, we have seen sustainable proposals in apparel such as those implemented by H&M What “loop”, a robot that converts used garments into new fabrics to make garments. We have also seen Walmart start programs like “Walmart Restored”.
Zara says goodbye to his traditional sales model and what once served him to lead the clothing with brand value, coining a concept known worldwide as fast fashionbecame an example of how important consumption has become and not only that, the value that this brand has to consolidate increasingly important tasks in sales to the consumer.
Inside of the retail a fashion consumer has been formed, which has been distinguished by key elements, among them the reasons that the consumer has for buying second-hand.
Based on a Estimate of BCGthe 50 percent voted for the value and availability of second-hand products, as the reason why they buy products in this market, while a 40 percent He said that he acquires second-hand buying habits, due to the variety and exclusivity of these products, as well as a 40 percent that chose these products for the sustainability they represent.
Not only has the second-hand habit been established in consumption, due to phenomena such as the sale of used clothing, we have also witnessed key elements in the market, based on which there are facts such as sustainability, which have further motivated the consumer in the market.
In a study set of IBRIS Market Y the Social Research Institutea tremendously important guideline has been established before the consumer and it has to do with the reasons behind sustainability, for which brands join this phenomenon.
One of the first reasons, explains the study, is the consumer’s expectation of finding products of this type, while a 59 percent do it for the expectations of business partners, to be able to work with a sustainable brand.
There is an enormous expectation in the consumer and in B2Bto find brands exercising sustainable actions at a time when a tremendously important habit of why there is great value to the consumer has been established.
Undoubtedly we are in a series of elements that we cannot lose sight of in the market and the most notable of this is that key guidelines have been established not only related to sustainability, but also to the inflation that is experienced, to win the consumption of a product.
About, Walmart had the idea of implementing a program known as “Walmart Restored” that has become a symbol of how retail adapts its inventory to inflation, which means that it is a symbol of how important the offer of valuable products has become in the face of the consumer.
What Zaraimportant references have been established that today play a key role in the brand and how necessary it becomes to understand this market before the consumer.