Inside of the apparel brands like Nike among the most valuable in the world.
The value of zara as a brand it has been determined by the ecosystem of stores it has.
zara It has become a benchmark for fast fashion.
zara opened a store in Elysian Fieldsone of the areas with the greatest added value for the retail in the world and the feat is a positive symptom for the apparel Worldwide.
The movement of the store is an action that attracts attention, because it reminds us of how important it has become for fashion brands to face the challenges that lie ahead like the ones you encountered The State of Fashion 2023a study where it is noted that the main challenges for brands are inflation, 29 percent, and the opportunities to work are sustainability.
Zara again in “Champs-Élysées”
Zara opened its store at number 72 Champs-Élysées and the announcement of the store is an important indicator for the apparel. First, it is a great symptom for Zara, as it becomes the measure with which this store expands its operation in the French country and begins its global recovery at the point of sale, after the health contingency that forced it to withdraw from various commercial premises, in a promise of sales through electronic commerce, which, although it has maintained its relevant domain in the face of large competitors such as Sheinthe physical point of sale continues to be part of the formula for branding of this clothing giant.
Zara opens its new Parisian flagship on the Champs-Élysées: This Friday, April 21, the brand inaugurates “its most innovative store in France”, measuring 2,700 m2, at number 74 on the avenue, where it already operates with a Massimo Dutti and another… https://t.co/4rHKGmxdV0 pic.twitter.com/dkVUkarIit
— Azahara #A3L (@aaazahara3l) April 20, 2023
The opening of the store is not free, it seems to be a preview of the brand with which it is preparing to receive tourists who will visit the French country, site of the Olympic Games in 2024, a fact that reveals how important traffic continues to be pedestrian for commercial premises.
It is important to see the details of this new commercial space, because like the stores of Pull&Bearwhich recently inaugurated with the new logo of the store, a commitment is made to digital details, which exhibit the products in models giving movement to each of the products and garments, giving outlet to the content creation unit that the brand has and that it has become a crucial scenario to assess creativity in sales calls, which is why the brand’s interior design team turned the store rooms into a kind of museum rooms, to adapt to the cultural atmosphere and artistic experience in said world capital.
Zara’s arrival in the French market with a store that multiplies its physical commercial space worldwide, gives it a greater presence in a market known for its years of dominance in apparel and luxury, as well as anticipating having sales spaces for a market that will open during the Olympic Games, which will take place in that city. These details show us how important it is for the fashion market to bet on physical stores, as experienced by Nikewhen he opened his first store specialized in urban clothing called Nike Style in South Korea.
The big capitals in the world continue to be an important indicator for brands when operating physical stores or digital domains with online stores, when it comes to business DTCs either pure players.
What is common in these scenarios is the opportunity that brands find in stores and the value that these spaces bring to the branding of these companies.