- Index hide3 The Inditex group was founded in 1985 and encompasses several fashion brands.
During 2022, Zara reached 18 thousand 856 million dollars.
Zara has more than 7,000 stores throughout the world.
The Inditex group was founded in 1985 and encompasses several fashion brands.
zara has managed to position itself as the number 1 brand in the market Spanishfor the fifth consecutive year, has led the ranking Kantar BrandZ, it is also considered a really valuable company.
The world of fashion in the market
The industry textile It is really demanding, despite the fact that dressing is a necessity, the goal of fashion goes further, since everything is based on trends that are constantly changing, which is necessary for brands to position themselves in the best way; however, this has a negative impact on the environment, as it is well known that clothing is the second largest polluter on the planet, many consumers have realized this, which is why they have demanded that this sector work in a way sustainable, since the fast fashion or fast fashion work at an impressive speed to present new models that manage to attract people’s attention.
There is great competition in this sector, even though zara It is one of the most chosen stores, there are also other strong ones such as Bershka, Stradivarius, Pull and Bear, Massimo Dutti that belong to the inditex group. Likewise, Shein is a great opponent that has managed to position itself especially during the pandemic of COVID-19 since during the confinement people dedicated themselves to making purchases online, in this way various companies benefited from eCommerceas is the case with Amazon and Free Market.
the secret of Shein it’s their variety of products that are usually low cost with really novel options; in case of zara It is different since its costs are usually high, since part of the objective of this brand is to represent a certain status to its consumers, it is difficult to find sales in this store. Despite this Spanish brand has had good sales, its value during 2022 reached 18 thousand 856 million dollars.
Zara leads as the most valuable brand in the Spanish market
According to the ranking Kantar BrandZ, Zara has remained for the fifth consecutive year as the leading brand in the Spanish market, as well as being the most valuable. It should be noted that it had a 19 percent drop due to various factors. The closure of its business in Russia had a notable impact on its market value. After Zara, Movistar is among the most powerful Spanish brands with 16 thousand 167 million dollars in addition to Iberdrola, Santander, BBVA, Endesa, Naturgy, Repsol, Mercadona, Caixbank, Mango, among other brands.
#KantarBrandZ , 30 most valuable Spanish brands in the new Kantar BrandZ ranking edition. Ricardo Perez, pic.twitter.com/1ud2qs4NvO
— Advertising Program (@progpublicidad) January 19, 2023
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