- Index hide
Brand Finance has estimates of which brands are the most valuable in the apparel.
Like Zara, a resource that has stood out in apparel is product innovation.
zara does marketing of nostalgia and shows how important a product with history has become, while other giants of the apparel as Nike They are committed to innovation.
if we see projections of Brand Financethe platform placed Nike as the signature of apparel most valuable in the world, with 33 thousand 176 million dollars, while Zara has a brand value of 12 thousand 997 million dollars.
“This statistic shows the value of the ten leading clothing brands worldwide in 2022. In that year, Nike was the highest ranked clothing brand in the world with a brand value of approximately $33.18 billion,” he explains. Statista by exclusively presenting the study to platform subscribers.
Zara’s nostalgia marketing
Zara did marketing of nostalgia and revived a garment that was known in its beginnings, showing that reviving old products to sell becomes remarkable in the market.
When zara was born in 1975, the company that I did not know then would become one of the giants of the apparelbegan with the expansion of his name, which at first would be called Zorba, alluding to the protagonist of Zorba the Greek, which is a film from which Amancio Ortega He was a fan, however, after a play on words, the word Zara ended up emerging, which began by selling a robe, which until now continues to be an object of desire, both by fans of the brand and by those interested in learning about the successful business models and how is this famous product that has been talked about so much.
Nearly 48 years after having started in the fashion market with a sale of gowns, the firm announced that it will sell it again, only with some updates that will contrast with the materials that were previously thought, in that through artisan fabrics and sewn by hand, garments were sold to be at home with all the comfort.
Now this garment will be made of organza, the design will contemplate long sleeves and will have lace applications with a frontal closure and ties in pink.
The piece is priced at 59.95 euros, so it will be priced at 1,147 pesos and is described as “long-sleeved organza gown. Contrasting lace trim application detail. Frontal closure with ties”.
The garment is an interesting precedent of how brands are working more and more to develop products based on nostalgia and resources that allow us to value consumption through valuable products.
The capacity that brands currently have is imminent, thanks to a product and this was demonstrated by Nike, when it recently launched new products in categories such as training, special races and jogging.
There are two important cases in apparel with these examples given, and that is that nostalgia and innovation are used to launch products, thereby demonstrating the effectiveness that in design detonates these resources in the interest of the consumer, conquering more and more audiences.
