“The Laundry by Zara Home“This is the brand name of the product that promises to revolutionize the garment washing market.
The detergent, created from a cobranding between Inditex, Zara’s parent company, and BASF, According to its creators, it reduces the detachment of microfibers during washing by up to 80 percent.
The fine print makes it clear that this reduction depends on the type of fabric and the washing conditions.
“The formula was created jointly by Inditex and BASF based on high-efficiency ingredient combinations from the German company that facilitate washing with cold water, which also contributes to reducing emissions and prolongs the useful life of the clothes”, says the statement of the companies of this Wednesday, November 30.
Co-branding between BASF and Zara
According to the information provided by Inditex and BASF, the detergent formula was tested in laboratories with different kinds of fabrics and under variable washing conditions.
According to BASF, the product is “particularly suitable for washing at low temperatures”, which allows “the consumer to reduce energy consumption by lowering, for example, the washing temperature from 40°C to 20°C, and their carbon footprint”.
He also says that this means that “the colors of the garments remain bright for longer” and that “the life of the fabrics is extended”.
Zara talks about “innovation”, “sustainability” and “collaboration between brands” as three key pillars for the development of the textile industry.
Inditex says that this co-branding with BASF is an “example of effective collaboration between industries”.
From BASF, Soren Hildebrandt, Vice President of Home Care & Industrial Formulators He said the company is continually working to address growing consumer demand for “innovative and sustainable solutions.” He also said that the new product it will help users to “improve their own environmental footprint”.
The new product will first be launched in 25 markets where Zara Home is present online, including most European countries, and the idea is to expand its reach to the whole world. The price? 7.99 euros for a 750 ml container.
According to Goldman Sachs, Inditex will increase its sales by 7.5 percent between August and October 2022, a figure that is below its previous forecast.
Likewise, for the last quarter of the year, the investment bank said that it calculates that Zara’s turnover will increase by 7.8 percent, beyond what the firm estimated so far.
This update of its forecasts will generate, according to the US investment bank, that the textile group closes 2022 with sales close to 32 billion dollars.
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