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Currently, YouTube, a platform owned by Google, has more than two billion active users worldwide.
Around the world, there are more than 200 million content creators spread across the different platforms available.
Yulay is one of the most popular creators, with more than 3.5 million subscribers on YouTube.
Taking the municipality of Ecatepec as the setting, Yulay visited a Little Caesars pizza store to apparently buy all the product and give it away to the community.
Content creators are, in short, one of the most important current marketing tools used by those brands that want to reach a larger audience.
To put a bit of context, in Mexico, Comscore information reveals that, as of June 2021, there were more than 750 YouTube channels with more than 1 million subscribers, a figure that represents a considerable increase of 25 percent compared to 2020. Similarly, more than 6,500 channels YouTube in Mexico had more than 100,000 subscribers, 30 percent more than the previous year.
Based on these data, we can talk about the fact that Yulay is one of the most popular creators on the net, very close to giants like Luisito Comunica, the Golden Scorpion, among others, and who has been able to grow his personal brand and win over your followers.
In fact, on YouTube, he already records 3.58 million subscribers on his channelbeing, perhaps, its main content window, although it also has a large presence on TikTok, the Chinese social network that, in 2020, achieved great expansion.
And it is that, as a response to the health emergency caused by Covid-19, data from We Are Social and Hootsuite They announce that the number of Internet users increased by 4 percent compared to last year, which in figures translates as 4 thousand 900 million users who have at least one social network.
Yulay gives away pizzas and Little Caesars is positioned in Ecatepec
As part of his line of content, the youtuber Yulay, taking the Municipality of Ecatepec, in the State of Mexico, as his setting, decided to visit a Little Caesars store and buy, according to what he says in his video, all the pizzas.
The reason for this initiative is due to what the content creator has been doing lately, which is giving food to people who live on the streets, just as it happened with a group of windshield wipers to whom he gave pieces of roasted chicken.
The occasion has also served as a positioning of the pizza brand, because, in the end, the presence of Little Caesars is gaining exposure to Yulay’s followers who, as we already mentioned, are not few, quite the contrary.
@compayulay
Let’s remember that, today, the profession of Content Creator is one of the most requested by young people, as revealed by a survey conducted by Morning Consult.
As if this were not enough, we are talking about a scenario in which, according to the report “Creator Report” made by Linktreethere is a universe of more than 200 million content creators around the world, who are distributed by all possible digital channels.