There are tremendously valuable resources on the market that help to understand consumption today.
Of the elements that are worth considering in the market, a resource that becomes transcendental in the market is the one that has to do with innovation.
Of the elements that we take into account today, it is worth considering resources such as those that indicate how important communication has become in the market.
A youtuber put a Audi soaked in rice and the occurrence of the content creator became a creative guideline on how to turn the ordinary into a creative guideline.
There are very important elements to consider today and they are those that have to do with how an ordinary event is used, either to generate brand recognition or establish a product.
There is studies As the “Digital 2023: Global Overview Report” where it is recognized that among the many reasons for making use of social networks, 25 percent were given the task of finding products to buy through these platforms, so taking advantage of situations to generate content, with this views and from the views consolidating a product became crucial.
“Put me in rice”
A popular audio of TikTok It says “put me in rice” and the genius of the phrase was brought to real life with an action without waste, since it is about a youtuber who tried to generate a viral video where he shows how an Audi car damaged by being wet fills it of rice to carry out the old maxim of removing the moisture from the vegetable with the help of the seeds.
“I just went through all the methods I knew of, but the rice worked,” he explained. Rich Rebuildsin the more than 500,000 reproductions of the video in which he tells how he went through all kinds of processes to help his car, damaged by water, to recover its electrical system.
The youtuber explains that after the long process in which he listed silica pearls, but realized the enormous cost it had, he thought of cat litter, but became discouraged because his car would become a huge sandbox and try a dehumidifier, which was not served, he decided on the rice that he considered cheap.
In the video with half a million views, the man showed how he used a huge amount of this food to remove moisture from his car.
He created a huge box with which he enclosed the Audi and began to fill it with the rice inside, after the result, he realized that the vehicle was driving perfectly.
This experience has become transcendental in the market and creative guidelines are followed on how to convert occurrences such as the use of rice to eliminate humidity and water in electronic devices.
Having said this, it is important to see the challenge that brands have at their door today, where there is a very interesting scheme and it is the one that has to do with the capacity of brands to innovate in consumption and, most importantly, to develop products based on of occurrences, which were transformed into ideas and these, at the end of the day, into a product.
In case of Rich Rebuildsby using rice to dry a wet Audi, turned an ordinary recommendation into more than half a million views on Youtubemaking his channel a remarkable product.
Another notable case is that of tiktoker Dog Face, who turned a video of her skating while drinking Ocean Spray into viral content. There is no doubt that very important tasks have been imposed on the market and that these help to better understand the potential of viral content.
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