Index hide1 YouTube currently has more than 2 million users worldwide, placing it in second position in the ranking of the most used social networks.2 Its alternative platform, YouTube Shorts, already attracts more than one billion users monthly, becoming a great adversary for TikTok.
Its alternative platform, YouTube Shorts, already attracts more than one billion users monthly, becoming a great adversary for TikTok.
YouTube has a new feature ready with which it hopes to increase its user base worldwide.
YouTube continues to update in order to offer various experiences to users premium and now you have a new feature ready on your platform.
In terms of social networks, YouTube is, according to the Digital 2022 study, the second most popular platform on the market with just over 2.5 million users registered to date.
Currently, TikTok, Instagram and even Snapchat are gaining ground among user preferences, while YouTube, despite maintaining its relevance, has had to adapt to what the market dictates, which is why it launched its platform in July 2021 YouTube Shorts to enter the competition.
In fact, as reported by Google, YouTube Shorts registers, per month, more than 1.5 million users, becoming the social network that could be a real alternative in a context dominated by the Chinese site.
YouTube and its new feature
Social networks are experiencing a moment in which the legend “renew or die” is very latent, especially in a context in which the industry has become very volatile.
This seems to have been well understood by YouTube, since, for some time now, Google’s platform has launched various functions in order to remain in the preference of Internet users.
Now, from the 9to5Google site, the platform claims to have a new feature ready that is aimed solely at its users premium.
What is it about? YouTube is adding zoom on videoswhich works both on your screen portrait and in landscape mode.
For now, and in a period of one month, YouTube will have this new function as a test and only with some users, and then, if approved, launch it worldwide, although only for those who have the version premium.
TikTok also updates its video platform
In order to continue growing and generating a better experience for its more than one billion users, TikTok recently launched automatic translation on its videos in real time.
“These simple translation solutions help bridge language barriers and bring people together through shared entertainment. Thanks to these efforts, global content will be more accessible, regardless of the language(s) you speak and where you are in the world.”mentioned the Chinese social network in a statement.
It should be noted that this new function, similar to YouTube, is in its testing phase, although not all users will be able to enjoy it, nor will it be available for all videos.
Undoubtedly, in a world increasingly connected to social networks, it is clear that the visual is gaining ground among Internet users, which is why more and more brands are turning to TikTok, Instagram or Snapchat to position themselves.
One of Tomoson’s most recent studies indicates that “social media users tend to spend more money and are more likely to spread the word to friends and family” regarding a product, regardless of whether or not they know the person they are recommending.
One of the most notorious cases in recent months is that of the tiktoker, Khaby Lame, considered the “King of TikTok”, who recently signed a contract with Binance to talk about topics such as NFTs, metaverse and web 3.0.
YouTube is, today, one of the leading social networks in the market, only below Facebook, and given the undeniable growth of competition, it does not want to be left out of the game. Will it follow that one day the competition will overtake YouTube?