Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    How much does a Liverpool employee earn? This is your average salary in Mexico

    February 8, 2023

    Tajín Summit 2023: Inna, Residente, Juan Magán and Molotov

    February 8, 2023

    Vinicius Junior to the captain of Mallorca: “You will never have as much money as I do”

    February 8, 2023
    Facebook Twitter Instagram
    Facebook Twitter Instagram
    Bullfrag Bullfrag
    Subscribe
    • Entertainment
      • Fashion
      • Lifestyle
        • Home Decor
    • Gaming
    • Health
    • News
      • Business
        • Marketing
      • Cryptocurrency
      • Sports
    • Recipes
    • Technology
      • Science
      • Automobiles
      • Internet
      • Software
    Bullfrag Bullfrag
    Home»News»Business»Marketing»YouTube bets more on its short videos; this is your strategy

    YouTube bets more on its short videos; this is your strategy

    Aurora WritesBy Aurora WritesSeptember 20, 2022No Comments3 Mins Read
    YouTube bets more on its short videos;  this is your strategy
    Share
    Facebook Twitter LinkedIn Pinterest Email

    • Index hide
      1 Recent information from Google states that more than 1.5 million users connect to YouTube Shorts on a monthly basis.
      2 These figures, if true, make the platform the true competitor of TikTok, which, last year, already exceeded one billion users connected per month.
      3 Currently, the leading short video social network in the market is definitely TikTok.
      4 YouTube extends the use of “Shorts” to other of its services
      5 Now read:

      Recent information from Google states that more than 1.5 million users connect to YouTube Shorts on a monthly basis.

    • These figures, if true, make the platform the true competitor of TikTok, which, last year, already exceeded one billion users connected per month.

    • Currently, the leading short video social network in the market is definitely TikTok.

    In order to give more importance to its “Shorts”, YouTube has in mind a new strategy in order to delve deeper into the world of short videos.

    On the social media scene, there are two currently setting the pace: TikTok and Instagram, but above all the Chinese platform, which finally surpassed one billion users globally last year.

    It is well known that Since the pandemic appeared, TikTok has managed to position itself in the market and, today, it is one of the most used social networks not only by users, but by content creators who, every day, grow their own audience and, therefore, their relevance in a context in which digitization continues to grow.

    Given this panorama, it was clear that no platform would be left behind and that is precisely what happened with YouTube, which, at the end of 2020, when the TikTok boom began to unleash a wave of content of all kinds, which launched Shorts, its own space of short videos.

    Read:  Five outdoor activities to enjoy this Misik product

    For years, it has been known that TikTok’s main competitor is Instagram, but this could change if we take into account the information that YouTube recently provided regarding the results it has achieved with Shorts.

    And it is that, according to what is reported from the Google platform, YouTube Shorts registers, per month, more than 1.5 million users, becoming the social network that could be a real alternative in a context dominated by the Chinese site.

    Let us remember that, in September of last year, the application developed by ByteDance announced that, finally, it exceeded one billion monthly users globally and, now, with what YouTube announced, the “war” could be more than sung .

    YouTube extends the use of “Shorts” to other of its services

    It is clear that, at present, the social networks that predominate are those of short videos (TikTok and Instagram), these being a great tool for content creators.

    Thus, taking this argument as a pretext, YouTube plans to give “Shorts” more visibility and functionality, which is why it will be implementing them on other platforms, such as YouTube Music, creating a playlist that shows the music that usually sounds in “Shorts”, so that users can find it on all sides of the platform.

    It is a strategy similar to that of TikTok, the Chinese social network that has created different playlists on various platforms where it adds the songs that are most used as the soundtrack of the videos shared by users.

    Now read:

    Related Posts

    This is how the AI ​​captures Mexican support after the earthquake in Turkey

    February 8, 2023

    Google takes advantage of “Safe Internet Day” to improve privacy

    February 8, 2023

    We Transfer joins the NFT fever and reaffirms growth in the sector

    February 8, 2023
    Add A Comment

    Leave a Reply Cancel reply

    How much does a Liverpool employee earn? This is your average salary in Mexico

    February 8, 2023

    Tajín Summit 2023: Inna, Residente, Juan Magán and Molotov

    February 8, 2023

    Vinicius Junior to the captain of Mallorca: “You will never have as much money as I do”

    February 8, 2023

    Aid to Turkey and Syria after the earthquake becomes a challenge

    February 8, 2023
    Facebook Twitter Instagram
    © 2023 Bullfrag. Designed by Bullfrag.

    Type above and press Enter to search. Press Esc to cancel.