The use of marketing analytics in digital allows a better understanding of this medium and the understanding manages to define a better digital strategy.
Within digital marketing there are more and more elements that help us understand the value of the market.
There is no doubt that nowadays guidelines have been defined from which consumption can be understood.
The work that defines the subject of marketing analytics In digital, it establishes more and more tasks, which are crucial to be able to understand consumption and what is more important, to achieve innovation in the way that today it is possible to build a concept of a marketer more grounded in the reality of the market, understanding the data that is generated in this,
There is no doubt that today it has been possible to transform tasks in digital marketing and the narrative of the data that surrounds the implementation of a strategy drives its value by the results it achieves and above all, it establishes impact guidelines that manage to be relevant in the way it operates in the market.
At Diploma Digital Analytics That starts this September 28, you will be exposed over 9 weeks, to a wide battery of crucial elements in your digital strategy and the path you follow when communicating through media such as social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good data narrator to be able to understand them, make decisions and optimize your results.
Among the objectives of the program are:
Optimization and adjustment of your digital marketing strategy.
Answer questions about How to make better advertising decisions based on data analysis?
Improve your budget performance to exceed your campaign goals
TEMARY
MODULE 1
WHAT WE SHOULD MEASURE IN A DIGITAL MARKETING STRATEGY
MODULE 2
MEASUREMENT ON WEBSITE
MODULE 3
MEASUREMENT IN GOOGLE ADS CAMPAIGNS
MODULE 4
MEASUREMENT ON SOCIAL NETWORKS FACEBOOK & INSTAGRAM
MODULE 5
MEASUREMENT ON OTHER LINKEDIN & YOUTUBE CHANNELS
MODULE 6
MEASUREMENT IN E-COMMERCE
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