According to Bloomberg analysts, the lockdown due to the virus and the war between Russia and Ukraine will also have a greater impact on the phone market and they even predict that they could reduce around 200 million units worldwide throughout this year. , in addition to the fact that Chinese companies will be the ones that carry most of the volume.
Given this context, the company is planning to reduce its dependence on smartphones by prioritizing IoT products, such as smart appliances and TVs, doorbells or even laptops.
However, it is important to mention that in Mexico, Chinese companies have become more relevant in the mid-range market (equipment ranging from 3,000 to 10,000 pesos) and already occupy 63% of this segment at the national level.
Although they do not have the most equipped processor or premium features, Xiaomi, Oppo, vivo, realme and OnePlus have opted for a quality-price balance with attractive specifications, something that Samsung, the leading company in the country, has not always done. managed to attend with the same speed.