Xiaomi surpasses Apple and now goes for Samsung
The study of Canalys reveals that Xiaomi has achieved a 17% market share in the second quarter of 2021. It has overtaken Apple, a company that was ahead in the previous study and which now falls to third position with a 14% world market share.
Of course, we cannot forget Samsung, which maintains the first position with a 19% market share. The Korean company is the leader, although this position could change in 2021 or early 2022. If Xiaomi continues with the same growth, this 2% margin between one company and another could disappear.
All the companies reflected in the table increase their sales compared to previous periods, being Apple the least with 1% and Xiaomi the most with 83%.
Apple’s third position in jeopardy
It is difficult for Apple to recover the second position it held so far, as the company’s sales growth is the worst on the list. Of course, the bad news does not end here, well Oppo and Vivo are below with a very large growth and more and more markets worldwide.
If Apple doesn’t grow enough in 2022 we could see it fall to fourth or fifth position. It is a difficult situation for Apple, although it is still the brand that makes the most money selling smartphones around the world. Sell less, but much more expensive.
According to Canalys, Xiaomi mobiles are 75% cheaper than Apple mobiles, so it is understandable that with the proliferation of emerging markets the apple company is lagging behind.