Xiaomi is the best seller in week 30 of 2021
The data that we have learned from market information sources – corresponding to week 30 of the year – show, for the second time, a market share for Xiaomi that makes it the main mobile manufacturer nationwide by units sold. Specifically in Spain it stands at a share of 31.2%, compared to 30.1% that Samsung has harvested. Something that is maintained for both free and operator mobile sales, where the general trend has been leadership for Xiaomi over Samsung in the last week of June, coinciding with Amazon’s Prime Day.
A first place for the Chinese firm that is consolidated by being the second time that it sells more mobile phones than any other, with market shares always higher than 30%, although yes, by a fairly narrow margin, but that has finally served it reach first place.
Samsung keeps the pulse
In the global market and if we take into account the first half of 2021, Samsung maintains the type, keeping the first place. At least that is what Canalys shows us in its balance of this period. In it we can see that Samsung holds the 1st place with a market share of 19%, having grown 15% year-on-year. Xiaomi reaches second place, with a 17% market share, with a great growth of 83%, and Manzana it falls to third place with a market share of 14% and the most vague growth of just 1%. They complete the Top 5 Oppo and Vivo with a 10% market share respectively, and with very similar growth rates of 28% and 27% respectively.
For the rest of the brands, we can observe some important changes. The fourth place for OPPO is consolidated, and the fifth for Realme, in a tough fight with Vivo. On the other hand, the output and disappearance from LG’s market, which has ended its mobile division recently. In fact, we can see how its market share is practically non-existent, especially if we compare it with 2020, where it still had some weight in the global. What is clear is that we are witnessing quarters in which the Top 5 sales, also in Spain, are adapting to Huawei’s steep drop, which has given wings to the rest of Chinese manufacturers to be able to rise with the first positions.
A favorable scenario for Xiaomi
Counterpoint Research on the other hand, it has also revealed numbers that crown Xiaomi as the main mobile manufacturer on the planet during the last month of the second quarter of 2021. Little by little Xiaomi is achieving one milestone after another, but do not be fooled, since at the Worldwide, the Top Sales usually undergoes many changes throughout the year. It is normal that in a valley time for large manufacturers such as Samsung or Apple, their sales occasionally stagnate, something that the Asian manufacturer has managed to take advantage of. And it is that if we look at the graph shared by the consultancy, during the month of June the Chinese firm has reached the first position with a 17.1% market share.
Exceeds Samsung, which has 15.7% and Apple, which is now third with 14.3% of market share during this month. Xiaomi has managed to reach this first position thanks to a growth of 26% compared to the same period last year. Recall that at a global level, Samsung is still the firm that sells the most mobile phones in the world, we are talking about the first half of this year, of which we have also very recently learned all the sales details. In this way Xiaomi reaches the first position for the first time, but it will still have to row a lot to be able to snatch the first place from Samsung worldwide.
How will 2021 end?
We must bear in mind that the following major events where the new top of the range from Samsung and Apple will be presented will be held during the month of August and September. This means that both manufacturers they will get their bulk of sales of what remains of 2021 around the summer.
That is where Xiaomi will have to give the chest to be able to stay at least in second place, since surely the iPhone 13 shoot up the numbers of Apple, which as usual, signs several months a year also as the main manufacturer worldwide. Therefore we are experiencing a beautiful pulse in the first positions of the Top 5, which surely has only just begun.