Xiaomi has taken his career in audiovisual production very seriously and his My Fan Story gives a good account of it.
From Pakistan to Poland to China or the thousands of stores that the company has around the world, the MiFanStory initiative composes in a six-episode documentary “a collection of real stories that Xiaomi fans have recorded from their own lives.”
Xiaomi Fan Story, the story from the fan’s gaze
China, Pakistan, Poland, Vietnam, Portugal and Italy. Six countries that connect the stories of six fans who use Xiaomi technology as a common thread to carry out their goals, fight against problems while pursuing their passions.
The first episode deals with the story of two brothers who live in a remote place and have to help reconcile the difficult situation of their family. The second chapter delves into the cinematographic language itself through the vision of Kuba, a professional film director, demonstrating what it is capable of with Xiaomi resources.
The third, who follows the adventures of a Vietnam wedding photographer, recounts in his’Important things in life‘that the important thing is not the means but the vision to carry out anything.
The fourth draws a thread between the different Xiaomi employees in Portugal and their good professional work. ‘Born to Challenge ‘ It is the fifth episode and it focuses on a breakdance dancer. And the sixth and last one accompanies Luca, an amateur athlete living in Italy.
You only need to take a look at the KDDs organized by Xiaomi Mi Fans throughout Spain to realize that the Xiaomi follower is something more than a passive consumer. People who discover that they share tastes, hobbies and passions through the brand and end up forging lasting friendships.
These six documentary shorts, grouped under the hashtag #XiaomiFanStory, are, in short, six looks shot entirely with baggage from the Mi Fans brand for Mi Fans.