One of the fastest growing brands in 2020 and so far in 2021 is Xiaomi. Globally, the firm became the number 1 manufacturer in the period between April and June 2021, surpassing Samsung, which has held this position for more than 5 years.
According Counterpoint Research, Xiaomi has benefited from Samsung’s production problems during the pandemic, so that by the end of 2021 it could occupy the second position in the world in sales, a position currently held by Apple.
Number 1 in Colombia
The same analysis firm mentioned that Xiaomi is already a sales leader in Colombia, making it the first Latin American market to be conquered by the firm. In fact, they point out that this market is dominated 65% by brands of Chinese origin, and 33% from other parts of the world.
During Q2 2021, Xiaomi captured 26% of the Colombian market, surpassing Motorola by 11%, which is in the second position.
The third place is occupied by vivo, which arrived in Colombia in 2021, and which quickly convinced the public with its prices, since in a few months it managed to seize 5% of the market share.
“Xiaomi’s growth is the result of the brand’s aggressive push to get closer to the end customer. Since its arrival in the country in 2018, the brand has opened 12 Mi Stores in different regions. In addition, the company has built a solid partnership with all the major operators in the market, ”said researcher Andrés Silva.
As in Colombia, Xiaomi is already the number 1 manufacturer in Europe, where it surpassed Samsung and reported a year-on-year growth of 67.1%.
In the case of Mexico, the latest report from The CIU revealed that Xiaomi ranked third in sales during Q2 2021. However, so far the brand remains in the sixth position with the largest market share, although it is expected make it into the top 5 by the end of this year.