Xiaomi generated revenue of more than 280 billion yuan in 2022: Statista.
The company was founded in 2010 by Jun Lei.
The smartphone segment represents Xiaomi’s largest source of revenue.
Xiaomi is a company of Chinese origin that is dedicated to the technology industry, developing electronic equipment, which operates through Android.
The objective of Jun Lei, founder of the brand, is to provide people with cell phones that have technology similar to that of a Samsung or an iPhone, but at a reasonable price. The meaning of the company name derives from two words: “Xiao” means small and “Mi” which is rice.
The brand was founded in 2010 and today it has become a global technological giant; is one of the leading manufacturers of smartphones.
According to Statista, in 2022, Xiaomi generated revenue of more than 280 billion yuan. Compared to the previous five years, the company was able to more than quadruple its annual revenue and grow from a mobile phone maker to a consumer goods company with a wide range of products.
The company has expanded its business scope far beyond that. In China, the company is already an established manufacturer of consumer and home electronics. In the smart products and IoT segment, Xiaomi had the largest market sharesurpassing Haier and Midea. According to a recent development, it is also trying to bring its consumer goods and home appliances to the foreign market.
While the big players in the smartphone industry focused on defending their position in the market, Xiaomi was able to push its way into the upper echelons. Apple and Samsung have been unable to increase their global market share in recent years. However, during the same period, Xiaomi with its strategy of focusing on cheap but stylish cell phones managed to increase your market share from 2.7 percent in 2015 to 14 percent in 2021. Especially in the Asia-Pacific region , the brand’s phones were very popular. In some countries even exceeding the company’s national market share.
The smartphone segment represents Xiaomi’s largest source of revenue. 2022 was not the best year for the Asian firm in this field, since the turnover of this segment fell by more than 40,000 million yuan compared to 2021. IoT and lifestyle products rank second in importance, with a registered turnover of about 80,000 million.
Xiaomi presents new external battery
External batteries came to save our lives, it is an essential accessory in this technological age, which is why the Asian company launched a new fast-charging external battery. It’s about the Xiaomi 10000mAh Pocket Edition Power Bank with cable, very practical to carry it in your pocket.
The gadget has an integrated USB Type-C cable, In addition to that, a type A cable, offering a load of 22.5 W, is more powerful than other mid-range thanks to the fact that it has a 10000mAh capacityand has everything we can expect from an external battery of this type.
It should be noted that one of its main features is that it has charging protection, to prevent overheating; as usual in Xiaomi batteries, it has four white LEDs that indicate the battery charge level in real time.
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