{"id":457526,"date":"2022-09-22T23:15:42","date_gmt":"2022-09-22T17:45:42","guid":{"rendered":"https:\/\/www.www.bullfrag.com\/digital-marketing-congress-danone-if-it-doesnt-communicate-it-doesnt-exist\/"},"modified":"2022-09-22T23:15:42","modified_gmt":"2022-09-22T17:45:42","slug":"digital-marketing-congress-danone-if-it-doesnt-communicate-it-doesnt-exist","status":"publish","type":"post","link":"https:\/\/www.bullfrag.com\/digital-marketing-congress-danone-if-it-doesnt-communicate-it-doesnt-exist\/","title":{"rendered":"Digital Marketing Congress, Danone: &#8220;If it doesn&#8217;t communicate, it doesn&#8217;t exist&#8221;"},"content":{"rendered":"<p><\/p>\n<ul>\n<li>\n<h2>The second day of the National Digital Marketing Congress began with the presence of the communication leader of the Danone Group.<\/h2>\n<\/li>\n<li>\n<h2><strong>Lorena shared through the panel the importance of generating effective messages through any contact.<\/strong><\/h2>\n<\/li>\n<li>\n<h2><strong>Considering the new generations and the way in which they communicate will provide a guideline to generate better communication strategies.<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>The second day of the National Congress of Digital Marketing 2022 started, which promises to share the most important points of view of the leaders of different spaces, in this first panel, was present <a href=\"https:\/\/www.grupodanone.com.mx\" rel=\"nofollow noopener\" target=\"_blank\">danone<\/a>who, hand in hand with various brands such as Bonafont, has managed to capitalize on the market and generate an effective message for its audiences.<\/p>\n<h2>Digital Marketing Congress, Danone: &#8220;If it doesn&#8217;t communicate, it doesn&#8217;t exist&#8221;<\/h2>\n<p>The conference entitled &#8220;If you don&#8217;t communicate, you don&#8217;t exist&#8221;, led by <a href=\"https:\/\/www.linkedin.com\/in\/lorena-villarreal-clausell\/?originalSubdomain=mx\" rel=\"nofollow noopener\" target=\"_blank\">Lorena Villarreal Clausell, Director of Communication at Danone<\/a>pointed out the important points that brands must follow to generate effective communication.<\/p>\n<blockquote>\n<p>&#8220;This is the time to show that conscious companies have a purpose with which to contribute to society,&#8221; said the speaker.<\/p>\n<\/blockquote>\n<p>The Board of Directors of Danone, who has held the position for a year, shared with the public the importance of considering effective communication between brands and how this can and should contribute to having an effect on society, a change real.<\/p>\n<p>Likewise, when asked personally about the performance of the new generations in the framework of the <em>digital marketing<\/em>highlighted the communicative work of the new generations and the bets on the future that will come around the change in trends.<\/p>\n<p>Under this understanding, the brand profile of the Danone Group has grown in recent years, and with the optimization of functions upon Lorena&#8217;s arrival at the management, it has been able to transform itself and privilege consumers.<\/p>\n<p>The second day of the 2022 National Marketing Congress continues to show the voice of content creators and business leaders, who have shared the importance of generating new communication filters through this digitization.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Now read:<\/h2>\n<p><strong>5 books to reinforce the Merca2.0 Digital Marketing Congress <\/strong><\/p>\n<p><strong>The first day of the National Digital Marketing Congress 2022 of Merca 2.0 ends <\/strong><\/p>\n<p><strong>This will be the strategies of digital marketing and social media in 2023 <\/strong><\/p>\n<p><strong>In digital marketing, you should think about the user and not about the data <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second day of the National Digital Marketing Congress began with the presence of the communication leader of the Danone Group. Lorena shared through the panel the importance of generating effective messages through any contact. Considering the new generations and the way in which they communicate will provide a guideline to generate better communication strategies.<\/p>\n","protected":false},"author":74,"featured_media":457527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3447],"tags":[5777,4869,7344,22901,5592,7895,9758,3383],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/files.merca20.com\/uploads\/2022\/09\/Danone-congreso-nacional-marketing.jpeg","_links":{"self":[{"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/posts\/457526"}],"collection":[{"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/comments?post=457526"}],"version-history":[{"count":0,"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/posts\/457526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/media\/457527"}],"wp:attachment":[{"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/media?parent=457526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/categories?post=457526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullfrag.com\/wp-json\/wp\/v2\/tags?post=457526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}