{"id":369763,"date":"2022-07-03T00:17:09","date_gmt":"2022-07-02T18:47:09","guid":{"rendered":"https:\/\/www.www.bullfrag.com\/luisito-comunica-beats-mccormick-mexican-pantry-changes\/"},"modified":"2022-07-03T00:17:09","modified_gmt":"2022-07-02T18:47:09","slug":"luisito-comunica-beats-mccormick-mexican-pantry-changes","status":"publish","type":"post","link":"https:\/\/www.bullfrag.com\/luisito-comunica-beats-mccormick-mexican-pantry-changes\/","title":{"rendered":"Luisito Comunica beats McCormick; Mexican pantry changes"},"content":{"rendered":"
What began as a search to find out how the drought in Nuevo Le\u00f3n has affected purchasing preferences in stores like Amazon, ended up discovering that Luisito Comunica outsells powerful brands like McCormick<\/strong>who have gained virality for mistakes like the one he made Peter Alone<\/strong>, when he mentioned mayonnaise instead of Hellmann’s, which originally scheduled a mention in the program where the now youtuber participates. The insight<\/em> is a clue that The Mexican pantry has changed, at least in the consumer who makes his pantry online.<\/strong><\/p>\n There seems to be a profile of the Mexican consumer that feeds online and is one that cooks less and less at home and brands should pay attention to this, because in addition to their spending on basic necessities, they no longer prioritize bottled water or foods such as milk, bread or eggs, even a McCormick mayonnaise, which for decades have been mentioned as the first purchases to fill the consumer’s pantry, now alcoholic beverages have a special place in their cupboards or refrigerators and not only that, it is more and more recurrent the acquisition of these products.<\/p>\n That is why it is important to see how Luisito Communicates<\/strong><\/a> exceeds McCormick<\/strong><\/a> in sales within Amazon in an unexpected category, which is Food and Beverages, which warns the profile of who and how they make their pantry online.<\/p>\n According to the list of the best sellers in Food and Beverages that Amazon has published this Saturday, July 2, the consumer who makes his pantry on the platform has five key products that cannot be missing in his fridge or cupboard, such as Verde Valle rice, Grand Malo tequila liqueur horchata flavor<\/strong><\/a>Mayonnaise McCormick<\/strong><\/a>Oil 1-2-3 and prepared Isadora beans.<\/p>\n <\/p>\n There is a devastating insight that the Mexican Association of Online Sales and Netquest released in 2021<\/strong> and it is that the main category in which consumers used to spending online buy is food delivery and the one they spend the least on is food to prepare at home and Amazon shows that when they do, when that time comes to stock the pantry, a tequila liqueur is on the shopping list.<\/p>\n Inside of the study<\/strong><\/a> to which we allude, this is how the preferences by category appear in percentage values:<\/p>\nLUISITO COMUNICA and MCCORMICK IN THE BASIC BASKET<\/h2>\n