{"id":104194,"date":"2021-09-14T15:23:22","date_gmt":"2021-09-14T09:53:22","guid":{"rendered":"https:\/\/www.www.bullfrag.com\/hesitating-customers-is-your-marketing-strategy\/"},"modified":"2021-12-30T21:03:43","modified_gmt":"2021-12-30T15:33:43","slug":"hesitating-customers-is-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.bullfrag.com\/hesitating-customers-is-your-marketing-strategy\/","title":{"rendered":"hesitating customers is your marketing strategy"},"content":{"rendered":"
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Irony is part of the imagination of Spanish bars, but social networks can take the classic \u201ctoday I don’t trust, tomorrow I will\u201d to unsuspected limits. They know it well in the cafeteria 55 avenue<\/strong>, from Logro\u00f1o, where they have turned trolling for their clients into a powerful marketing<\/em>.<\/p>\n

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Yesterday a Twitter user, named Pizarr\u00edn<\/a>, hung a photo of a ticket from the aforementioned bar in which a One euro supplement for ordering the omelette without onion.<\/strong> Given the cold war that they have kept for decades concebollists<\/em> and sincebollists<\/em> the tweet went viral in a matter of hours. <\/p>\n

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What few suspected is that Pizzar\u00edn is actually the owner of the bar, Alberto Alvarez Morillas<\/strong>, who tends to play this type of joke on his clients – even if he does not charge them the euro afterwards.<\/p>\n

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“The omelette is always made with onion, but there is always some weird”, explains \u00c1lvarez. \u201cWe are like to give up sales, but at least you have to hesitate.<\/strong> Always from affection, but hesitating \u201d. <\/p>\n

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Discount for ugly<\/h2>\n

This small family cafeteria, located in a place adjacent to Mercadona, has made irony and hesitation a hallmark of the house. Doing even homemade video clips<\/strong> with your customers. And they have been great.<\/p>\n

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The name \u00c1lvarez uses comes from the blackboard he has in the bar, on which he usually writes the hesitant of the day. You won’t find \u201csmile please\u201d messages there. Mr. Wonderful is not his style<\/strong>. On the blackboard, which can be seen from the Mercadona, you can read things like: “We inform our new WC customers that they can also use the cafeteria service.”<\/p>\n

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But his great success, which came out on all national televisions, was the feast of the ugly<\/strong>. \u201c400 people came and you declared yourself ugly, they deducted 10 cents and you entered the raffle for a potato omelette, a bottle of wine and a case of beer. We do the feast of the ugly once a year \u201d. <\/p>\n

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