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Mercer identified the trends that human resources departments are working on since 2021 to deal with the pandemic.
Edelman was one of the first firms to measure the feeling of human capital in the face of phenomena such as contingency, thereby establishing trends such as remote working.
A study of Sierra-Cedar we see what are the operational concerns in organizations.
A diner bragged about how to work in a restaurant sanborns and how a simple strategy has helped him do his professional work remotely, remembering the importance of home office.
the one who doesn’t know @solosanborns to someone @StarbucksMex he is praying to her. It’s good to work! pic.twitter.com/u3MeyRfUYB
– Horacio Acosta (@amarillomango) July 21, 2022
Working remotely has become a key concern. merce He realized this in a study that he conducted worldwide in 2021, in the middle of the year of recovery due to the health contingency. While Edelman He asked the talent of the companies what changes they expected after the health contingency; Sierra-Cedar ensures that before the contingency, human resources trends pointed to data analysis in Recursos humanosaccording to him 34 percent of managers in these areas, in large companies, so they adapt to this trend in which a professional does his work remotely in a Sanborns.
Work from a Sanborns or Starbucks
The importance of points of sale as workplaces for professionals is a phenomenon that has been registered since before the pandemic, when the health contingency motivated trends such as home officethe work of digital nomads and more importantly, the use of cafes and restaurants as a workplace.
Horacio Acosta assured in his account of Twitterfeel grateful because chains like sanborns They allow you to connect to your internet network and be able to work on a computer in your establishments. It was enough for him to order a coffee to recognize the service of this chain compared to brands such as starbucks.
“He who does not know Sanborns at any starbucks he is praying to her. He’s good to work!” she assured. The action shared by Acosta is an important insight that It reminds us of stories like the one witnessed by a marketer from Sinaloa in January 2019.
Juan Burgos explained in a viral thread of Twitterwho was a witness on that occasion, of the pitch story in a starbucks, which he described as the saddest in history, when he narrated the moment in which a young entrepreneur tried to get money from his client, to enter it into an investment company, with the promise of making his capital grow. The story did not end in favor of the young entrepreneur, but he taught us how important restaurants and cafeterias are not only to work, but also to make a pitch of business.
This case confirms a very interesting element and it is the trend that is motivating human capital in companies to consider new benefits to work in them. Edelman I ask In 2020, a year after the pandemic exploded in the world, what expectations did the employees consulted in your study have about changes in labor policies, as a result of the health contingency.
A 53 percent He said they expected businesses to allow staff with COVID-19 symptoms to stay home. The 45 percent of them said they hoped companies would prevent possible positive cases from coming to the office and 42 percent that they asked to have disability in case of being positive. A 32 percent He said he hoped they would pay for his treatment against the pathogen in case he was infected and did not have health insurance.
For mercebeyond these first measures that employees requested from companies, there are very clear trends in talent management that have been patented since 2021, the year in which it carried out a study to measure the strategies that the human resources departments implement, to accelerate the skills from that of human capital. The main trend on which the departments were focused was, according to the 53 percent of those interviewed, to be able to identify new skills and skills necessary for post-Covid-19 work. A 48 percent said his attention was on developing skills for remote work, with a special emphasis on virtual collaborations.
The case of a diner sanborns who bragged about his remote work from a chain restaurant and that of a pitch what happened in a starbucksbefore the contingency, they patent the value of recreational points of sale, such as a restaurant or cafeteria, for professional activities, where benefits such as internet connection are key.
Given this, it is very important to recognize the ability of brands to understand the market and how, by being empathic with the needs of their guests, they manage to transcend beyond simple brands of food or beverage sales, they are triggers of an important economic activity. professionally based.
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