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Five out of 100 people who drive on apps like Uber, Didi and Cabify are women.
ECLAC report indicates that gender inequalities could be moving to the labor markets of the digital economy.
In Mexico, 94.8 percent of Uber drivers and 94.4 percent of Didi are men and less than 6 percent are women.
Technology has meant an important help for everyone in the world, especially for women, who are achieving greater economic independence, using the various apps that exist to start new businesses and work. This data was revealed by a recent investigation carried out in Mexico by the DiDi mobility service application, highlighting how women are growing more and more on these sites.
In recent years, The world has been completely digitized, leaving an easier way to work, study, undertake, buy, sell and even for medical assistance. Given this, there are still data that reflect how the internet world is not so Democratic when it comes to men and women.
According to data from the Forum of Business Women 2021, promoted by the Union for the Mediterranean (UfM), 60 percent of men use the Internet on their mobile phones, in the case of women this ratio drops to 47 percent. In addition, they represent only 18 percent of the experts in high technology.
In this sense, the digital gender gap increases globally with a negative impact on the economic and social development of countries. Other information from the Gender Snapshot 2022 of the United Nations (UN) Women, The exclusion of women in the technological world has cut around $1 trillion from the gross domestic product of low- and middle-income countries in the last decade.
Likewise, a survey carried out by the ILO (International Labor Organization) shows that in 2021, if one considers, for example, the workforce of electronic commerce platforms, streaming, social networks or online search engines, out of every 10 workers, six are men and four are women. While the personnel employed in platforms dedicated to “delivery” such as DiDi Food, Rappi, Glovo and UberEats, women represented barely 8 percent of the total, and in transportation platforms such as Beat, Uber and DiDi, the proportion of women does not even reach 5 percent.
In the same context, data from the Economic Commission for Latin America and the Caribbean (Cepal) indicate that for every 100 people who work as drivers in a transportation service platform such as Uber or Cabify, only five are women.
In Mexico, 94.8 percent of Uber drivers and 94.4 percent of Didi are men and less than 6 percent are women, according to study data. ‘The autonomy of women in changing economic scenarios’, with data from 2018.
Women and apps for economic independence
Given all this context, DiDi presented a report within the framework of International Women’s Day, on how applications that facilitate mobility services, food delivery and financial services, are facilitating access to women’s digital entrepreneurship, providing them with greater opportunities for economic independence, flexibility and personal development in Mexico.
In his research, The brand highlighted that since its arrival in the country, the company has promoted programs to promote gender equality and encourage the presence of women in the digital economy.
“For example, since 2020, through the function that connects DiDi Mujer drivers and passengers, more than 2 million trips have been made. Another piece of information about the presence of women is that 12 percent of historical trips carried out through the DiDi application have been made by female drivers”, she explains.
For its part, in its DiDi Food application, the increase in the participation of women has been significant, where in the last semester of 2022, the number of delivery companies that used the application to offer their services increased by 46 percent and, on average, 5 percent of the total deliveries made through the app.
Another fact that breaks down the research is that in the corner of the restaurants, 25 percent of the Dark Kitchens with which DiDi Food has a business relationship are owned by women; and 36 percent of all restaurants available on the app are run by women.
“A high percentage of women use DiDi to achieve greater economic independence or a particular goal, such as finishing their studies, having profits for their family or boosting their businesses. In this regard, a driver can obtain monthly earnings of up to 23,000 pesos, depending on the number of trips made”, indicates the investigation.
These data are added to the already existing ones mentioned at the beginning, where the participation of the brands and companies that are dedicated to this segment have gone, including with their proposals as an example Uber, It also has its program especially for women who want to work and undertake the mobility application, either as drivers or even delivery drivers.
On the other hand, there are various apps such as Cornershop, rappi, among others, that they are also betting on women as partners and thus reduce the gender gap in these labor issues.
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