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Today, Coppel is one of the world’s top 250 retail stores.
At Christmas, nine out of ten consumers say they feel stressed by the impact of rising prices.
A recent survey reveals that, on average, Mexicans spend about three thousand pesos on various products for their pets.
Coppel was the choice of a consumer to buy Christmas gifts for her “perrhijo”, a fact that is not surprising, given that, in recent years, pets have earned a privileged place among people.
We are a few days away from Christmas Eve and, of course, Christmas, one of the favorite times for a large number of people.
These days, for many consumers, will be full of doubts, uncertainty and even stress from thinking about their gifts. And it is that, to tell the truth, inflation has become one of the biggest doubts for people this season.
According to a survey conducted by Ipsoshalf of the consumers anticipate that the increase in prices will have a very significant impact on their Christmas purchases, in addition to the fact that 40 percent affirm the same for their celebrations.
From this perspective, although it is true that Christmas is the season in which people spend the most throughout the year, everything indicates that one of the trends will be to save and even be more selective in terms of gift delivery. .
However, we are also talking about a moment in which the consumer himself seeks to satisfy his most basic needs, a context in which pets also enter, which generate significant expenses.
A survey carried out by the financial services platform Coru and the market research company Brand Engagementreveals that, on average, Mexicans spend about three thousand pesos on various products for their pets.
Woman takes “son” to Coppel and buys Christmas gifts
Undoubtedly, in recent years, the issue of pets (also called “perrhijos” or “gathijos”) has an important place in consumer preferences.
Under this framework, a survey carried out by the National Institute of Statistics and Geography (INEGI)points out that 57 out of every 100 Mexican households have at least one pet, with the dog being the most preferred among people.
Thus, taking these data into account, it is not surprising that people decide to spend on their pets, especially during this season.
Something like this has been shared on TikTok, a social network where the video is shown where a consumer decided to go to Coppel to buy Christmas gifts for her “dog”, everything, according to her account, for less than 300 pesos.
@anaaldapa_ Run for your doggies’ Christmas gifts? in less than $300? in @Coppel ? #Christmas #gifts #Big offers #coppel #coppelpets #milookcoppel #coppelmejoratuvida #pets #mascotastiktok #pets #for you #fyp #fashion #fashion #tips #christmas #petfriendly #coppelmascotas #perrihijos
We must not forget that, today, brands have great advertising support through social networks, platforms that have become authentic commercial showcases, being TikTok and Instagram the most used in terms of marketing digital.
Similarly, let’s remember that Coppel is one of the most popular companies. This is how the study reveals it Delloite Global Powers of Retailingplacing the company in the ranking of top 250 retail stores in the worldreason why it is not surprising that the consumer has a preference for the brand.
