72 percent of marketers plan to increase their budgets for first party date.
Global average programmatic spend reaches 82 percent by 2022.
Programmatic advertising does not work by itself.
Social networks have been involved in many complaints from users and mainly from world governments, who accuse them of not protecting the privacy of their consumers and stealing data for their benefit. It is the viral case of a woman who claims that Facebook “the thorn” and shows what she called “shocking evidence” in a video on TikTok.
There are many cases of people who think and argue that social networks spin them by presenting advertising for specific products that they talk to their acquaintances or the simple fact of looking for them on the internet. In the world of marketing this kind of strategies It is called programmatic advertising, which is the use of advanced technology for media buying, and digital advertising, which uses data and algorithms to strategically display automated ads to users, based on different aspects such as their histories and buying behavior. .
It is estimated that 72 percent of marketers plan to increase their budgets for first party dating, You cannot be left behind and you should know why programmatic advertising caused such a stir and why you should consider it to boost your digital ads.
According hubspot datathe global average programmatic spend is expected to reach 82 percent during 2022. SHowever, and given these growth data, programmatic advertising, despite its benefits and technological advances, does not work on its own, since like any other strategy, it requires greater analysis of the ads and marketing efforts. marketing to develop the right messages to the right people.
The history
Through a video on TikTok a woman shared what for her is an accusation against the social network Facebook.
The situation comes after years of debate, when TikTok user @tanya_moxie insisted that her social media apps are secretly spying on her.
“I know my phone is listening to me,” he claimed in a TikTok video.
“Tegan and I were talking about how our currents and exes were obsessed with our feet. Right after my sister and I got together for a pedicure and talked about how many men have a foot fetish,” she wrote over a photo of an ad for a pair of life-size silicone female feet sold on Amazon.
@tanya_moxie I know my phone is listening to me 😂 😂#creepy #creepypasta #pedicure #toes #feet #like #sees it #foot #sisters #Facebook #listen #spying #fyp ♬ Creepy and simple horror background music(1070744) – howlingindicator
Social media users have debated for years whether Facebook and Instagram are listening in on their conversations. However, these claims have never been proven beyond rumors and anecdotes such as that of the Internet user.
After that recording, another user on the same social network denied the woman’s claims, and Morten Rand Hendriksen shared his hack to prove that the social media app doesn’t secretly listen to its users.
In a video he told his viewers to look for to a friend or family member and agree to only talk about a specific product or service each time they are together.
“Keep your phones close enough to you that if Facebook is listening through the microphones, they can pick up your conversation. During the trial period, you should also avoid interacting with any websites or social media posts related to your chosen topic,” she says.
It also explains that during that test they can’t like on Twitter, Instagram, Facebook, TikTok or anywhere else that mentions something to do with the product.
“What you’ll find is that as long as you’re just talking about it, the product doesn’t appear in the ads,” he adds.
Given these debates, experts say that while Facebook collects massive amounts of data from its users, it is highly unlikely that the company will secretly record hundreds of millions of people, mainly because it is not necessary.
It knows enough about its users from browsing data and profile information to target people with ads that are so specific that people insist the app must be waiting for them.
Facebook’s parent company, Meta, has repeatedly denied these claims in the past, reiterating that it bases the ads you see on your interests and profile information. So in an earlier statement, a spokesperson said “Facebook doesn’t use your phone’s microphone to report ads or change what you see in News Feed.”
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