The world spends around 516 billion dollars annually on advertising.
The United States is the country with the largest advertising market in the entire global market.
The advertising industry in Mexico reached 110 billion pesos.
Advertising plays a very important role for brands when they are entering a new market in the world. That was demonstrated by Ikea, after its arrival on Chilean soil, for which it celebrated with a new advertising campaign.
This Wednesday the opening of the first store of the Swedish giant Ikea unleashed madness in Chile. According to data from its annual reportat the end of fiscal year 2021, Between September 2020 and August 2021, Ikea had approximately 500 stores throughout the world. This represented an increase of just over 50 stores compared to the previous year.
The company has focused on its expansion into new markets with the goal of reaching 17 new countries by 2023. Last year it opened its first stores in Mexico and Slovenia, while in 2022 it plans to also reach Puerto Rico, the Philippines and Oman.
Ikea in Chile
As if it were a festival, the Swedish brand continues registering stores around the world, it is because the inauguration of the Ikea store in the metropolitan area of Santiago de Chile came with the launch of the first content of a series of actions framed in the comprehensive communication campaign created to accompany the landing of the brand over the coming months.
Gray Argentina was the agency in charge of communicating the landing of Ikea in South America, for which it presents its first campaign, identified as “You are one Ikea from the home you want”.
“The entire process of immersion and integration of the Gray Argentina and Ikea teams during the last few months, both locally and globally, was deeply enriching and inspiring; mainly because of the philosophy and values that surround Ikea and that are behind everything it does. Without a doubt, this project represents a huge challenge for Grey, in addition to the pride that comes with leading the long-awaited landing of this iconic brand on our continent,” said Agustín Castellanos, business VP and chief growth officer of Gray Argentina.
This advertising material reveals the joy of the brand, after its inauguration of the store located in the Open Kennedy shopping center, which has a space of more than 15 thousand square meters and a sales area of more than eight thousand square meters.
For her part, Marita Marante, Manager of Operations and Customer Experience, commented to local media that the store has about six thousand products, of which half will be items per dispatch.
Ikea is not the only brand that celebrates its arrival in new markets with advertising, as recently H&M has also surprised with its new campaign, with which it presented its “Move” line, sports clothing for all body types, with the famous actress Jane Fund as picture.
In the campaign, the brand and the actress talk about the “philosophy of movement over sport” and “giving the body the movement it needs to stay healthy”.
In this sense, marketing is the best strategy to promote a brand, product or service anywhere in the world.
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