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Netflix is now focusing its strategies on content for children.
Despite having lost 200 thousand users, Netflix continues to lead the market with more than 220 million subscribers.
The leading streaming platform, Netflix, has a new “mystery box” ready, with which it now focuses on content for children.
In the past week, Disney Plus reported an increase of eight million users, while previouslyHBO Max did the same adding the amount of 13 new million subscribers, which is why, little by little, they are getting closer to the leading streaming platform, Netflix.
However, we must not forget the fact that the Los Gatos, California, platform reported a loss of 200,000 users globally, the first in 10 years and, without a doubt, a serious blow at a time when the market is much more unstable than before.
Given this, Netflix bets are several, from the launch of “Category Hub”, its next livestreaming function or the multi-announced subscription plan with ads, which, as it has been revealed, could arrive this year, as confirmed the co-CEO of the platform, Reed Hastings:
“Those who have followed Netflix know that I have been against the complexity of advertising and am a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m more of a fan of consumer choice. And allowing users who would like a lower price and tolerate advertising to get what they want makes a lot of sense.”
Netflix focuses on children’s content
Now, a new strategy is in Netflix’s mind, but focused on its children’s audience. It is a “mystery box” with which children can discover all kinds of content aimed especially at them, from movies, series and television programs.
The “mystery box” has the same function as the Shuffle or Random button that Netflix already has, and the idea is that children are the ones who discover new content, beyond the programs they are already used to seeing.
“Kids are drawn to what they love—their favorite toys, foods, songs—and it’s hard to get them to try something new. So today we are launching the new Mystery Box feature on TVs around the world to provide a fun and safe space for kids to discover their next favorite series or movie, or reconnect with a familiar face from a comedy series. in the beloved Boss Baby: Back In The Crib franchise, or an animated adventure movie with a new cast and lovable characters like Back to the Outback.”said TJ Maston, director of product and innovation at Netflix.
This new function is intended to be available globally from this Thursday and can be used from any device.
HBO Max copies Netflix feature
Months ago, HBO Max, one of the platforms that is currently growing in terms of the number of its subscribers, announced the addition of its own Suffle button, similar to Netflixalthough with other characteristics.
According to what has been reported, the Shuffle on HBO Max works within the programs of the same series. In other words, if the user wants to see friends, South Park, Rick and Morty or any other and you don’t know which chapter to choose, when you select the “Shuffle” button, the platform will take care of the job.