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As early as September 2022, it was announced that the event had sold 95 percent of its advertising slots for this year.
The advertisers, who invested in sponsorships, paid prices close to 6 million dollars.
In the 2022 edition, about 7 million dollars were paid for a 30-second ad at halftime.
Year after year the advertising investment of many brands in the Super Bowl sporting event increases. This is the case of the Heinz seasoning brand, which again this 2023 wants to surprise its consumers with a campaign in which it reveals the problem of Super Bowl LVII.
Advertising is one of the industries that stands out in the great NFL football event, which, according to data from the organizer itself, set a record in the 2022 edition, after all advertising spaces were sold in just 30 seconds, reaching a record figure of seven million dollars.
That is why, during the 4 hours that the Super Bowl lasts, there are 50 minutes dedicated to advertising and it is recorded that 2020 was a year of records, where Fox, the official television network of the broadcast, generated 435 million dollars among the 77 spots that were broadcast.
These figures demonstrate the power of the sporting event, as it is one of the events that registers the most viewers and year after year it surpasses itself in statistics.
Heinz reveals the problem of Super Bowl LVII
As part of the commercials that will come out this year at the Super Bowl, an event that will take place in Arizona on February 12, where Heinz it has already begun to reveal secrets.
Heinz, the seasoning company, is known in the sports show for its great advertising actions, so for this 2023 campaign, it surprised again by linking up with LVII and its iconic tomato sauce product, number 57.
In the campaign that bears the name “Super Bowl’ LVII meanz 57”, the company explains that it believes that the American football tournament should use number formats that all people can understand and accept, because according to Roman numerals they only cause confusion between fans of this sporting event.
Given this scenario and confusion, the brand showed in a video various surveys it conducted, thus showing that Roman numerals are a problem for Super Bowl lovers.
Also, in his campaign he really checked if the citizens understand the meaning where a very confident man spells the numbers and concludes with great confidence that the meaning of ‘LVII’ is ‘livvi’.
The campaign was launched by the brand, hand in hand with its creative agency Rethink, and it is already present on social networks, in addition, it has launched a contest for interaction with its consumers.
To date, brands such as Pepsi, Apple, Gatorade, Warner and more are already betting on the advertising spaces of the event. One of these is Warner Bros, which will show the first ad for The Flash, starring Ezra Miller and Michael Keaton. This will be the first time Warner has performed at the Super Bowl since 2006.
Likewise, firms such as Frito Lays PopCorners will be shown for the first time at the sporting event, with an announcement that returns the legendary Breaking Bad series to the small screen.
And that is how advertising is a key element in the success of any event and brand, but betting on big shows like this can mark a before and after in any company.
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