The mixology and cocktails has changed so much in recent times that innovation has become a key point to attract customers in the hotel, restaurant, tourism and entertainment sectors, so it is not surprising that new ways of preparing striking and extravagant drinks emerge every day that fall in love with the consumer, as has happened in recent months with the so-called “blues” or “smurfs”.
This part of the sector dedicated to the sale and distribution of alcohol, seeks to reinterpret original recipes and achieve new sensations and emotions with the mixture of ingredients, textures, flavors, smells and even colors, to connect with people and strengthen their taste for a certain style. of drink.
Although the preparations or mixtures can alter the products by subjecting them to chemical processes such as heating drinks, today the alcoholic base masks the true pleasure of the consumer: enjoying a modern aesthetic related to their cultural environment, since either by the superficial concept or by the emotions that the taste buds exacerbate.
In Mexico the taste for alcoholic drinks It is so much so that only in 2020 the highest sales value of beer was recorded, for 185,375 million Mexican pesos, followed by one of the most representative distilled products in the country, tequila, which amounted to more than 44 thousand 600 million pesos. .
Windex and the new “blues”
In mixology, experts usually follow the Km0 philosophy, which allows us to use the products that we have around us to promote the image and flavor of drinks, allowing new cocktails to maintain the seasonality of fruits and be presented in fun packaging … something that also happens in the street, without much knowledge of this art. In this panorama, 2022 has brought various and ingenious creations, such as the “licuachelas” or the “rotochelas”.
The picture is vast, consumers don’t need much theory to figure out how to mix flavors and even create their own beverage brands, and a TikTok user demonstrates this with his new version of “little blues” or “smurfs”, where even Windex, the glass cleaning product, got publicity.
Madariaga the DJ shows how he uses over a dozen cleaning spray bottles to make a blue drink to impress his guests with, along with plenty of Vodka, lemonade, energy drink and blue powerade, and a “secret ingredient”.
@madariagaofficialWho wants their windex prepared?♬ original sound – Madariaga the Dj
“The secret recipe is to put a little Windex on it”, Carlos Munoz Romero
“Ah, but there is no water in Monterrey, but what about alcohol, up the excessoooo”, Christopher Mendoza
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