Like many elements in our lives, inflation in different parts of the world has affected expenses of all kinds. For games, it seems like every couple of years we see a substantial price increase that varies by region. Given these changes, Nintendo has indicated that it does not intend to change the value of its games.
During the 82nd Annual General Meeting of Stockholders, Shuntaro Furukawa, president of Nintendo, was asked about the way in which the economic crisis has affected the way in which the company defines the price of its games. This was what was answered about it:
“In terms of the impact of global inflation on our current business, our entertainment business has not been affected by macroeconomic considerations. However, we have heard from our overseas offices that inflation is currently rising rapidly and has a huge impact on people’s daily lives, especially in Europe and the United States. While there has not been a material effect on our sales, we will continue to closely monitor the situation.
While we cannot comment on pricing strategies, we currently have no plans to change the cost of our hardware due to inflation or increased acquisition costs in individual countries. We will do this by determining our future pricing strategies through careful and ongoing deliberation.”
At least for the moment, Nintendo does not intend to increase the price of its games as a response to inflation in some countries.. Along with this, it has been mentioned that the company will be aware of this aspect to make decisions in the future.
On related topics, a new model of the Switch could be on the way. Similarly, Nintendo has launched a new subscription model in Japan.
Editor’s note:
Although it seems that in the United States and Europe inflation will not be a problem for Nintendo games, this cannot be guaranteed in Latin America. It seems that every year the price of a game increases by a thousand pesos. Today it is normal to see titles that cost $1,699 pesos, which is very expensive for many people
Via: Nintendo