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Elon Musk’s influence in the technology market began with Tesla.
Developments like ChatGPT They have realized how important market communication becomes.
There is a key resource in AI and it is the influence it has on marketing, as the study warns: “Artificial Intelligence in Marketing Market Forecast to 2028”.
ChatGPT has become a breakthrough in technology AIrealizing how important communication motivated by technology is and adding new competitors, such as the possible arrival in this segment of Elon Musk.
A ChatGPT It is a development that shows how important AI technology has become in the hands of digital users, so much so that a Elon Musk would enter this segment, with debates such as what is appropriate in the AI market: developments Based AI, Closed AI either Woke AI.
The arrival of Musk to the AI would further motivate the income that it has detonated in marketing, since studies As the “Artificial Intelligence in Marketing Market Forecast to 2028”explain that for this 2023, the market value of AI in marketing it will be 27 billion dollars worldwide and by 2028 it will be 107 billion dollars.
Elon Musk and the competition in AI
Elon Musk could compete with ChatGPT in a bet without waste, because the man is used to generating improved launches in already known industries.
Now that artificial intelligence has evolved in the marketing industry of chatbotwhich seemed to have stalled these developments in AI language, the businessman could launch his own artificial intelligence model to compete with proposals from Open AI, Google and Microsoft.
“As a result, businesses and brands will create and deploy bots that bring a new level of automation, speed, and availability. These smart virtual assistants will make customer service more efficient by enabling cross-selling. The most advanced bots will modernize marketing and sales automation”, has recognized Angelica Arevalo, Head Sales Engineering for infobeep LATAM.
The ruling of the board after Musk’s encouragement to enter this segment, which can be deduced from his possible meetings with researchers, as he announced The Information, to talk about developing artificial intelligence, I would be starting with a lab where I would build Musk’s version of ChatGPT.
Among the possible hires that Musk has already been made include Igor Babuschkinformer member of DeepMind AI of alphabetHowever, there is still no name or sure clues of the team that would be formed for this objective, what is expected is that Musk’s work seeks to come up with a system AI-Baseddefinitive against the options Closed AI and Woke AIthat is, in the language that is being built with this new technology, philosophies of technology are being given guidelines and the approach to it will determine the product that is obtained and the objectives that it intends to meet, this depending on the values of each responsible for these departments.
Each of these cases warns us of an important point and it is the integration of the consumer into the marketing phenomenon, in which AI has established itself as a benchmark for innovation.
Let’s remember that this bet, like Musk’s to enter the AIwe have already seen it with cases that have surprised, because they define tasks that are surprising due to the ability of brands to generate changes through the vision of the billionaires behind these technologies, as we saw with mark zuckerbergwho married his vision of the metaverse, so much so that he even changed the name of his business group to Meta, in an attempt to believe that the trend would be the metaverse, but the surprise is that it was forgotten, at least for now, due to to the AI.
