Do you remember the popular Vian storesa? They were establishments that sold furniture, appliances and electrical appliances.
Over time, there will be people who are nostalgic to remember this store or wonder why it ceased to exist, as well as why it closed or who was behind this company.
Why are there no more Viana stores?
Viana was a chain of discount department stores in Mexico that specialized in white goods (appliances), bedding and towels, as well as clothing, furniture, cosmetics, and technology.
This chain was founded in 1953 with its headquarters or flagship in the Eje Central Lázaro Cárdenas in Salto de Agua in the Historic Center of Mexico City.
In 2010, Viana acquired the 12-branch furniture chain Muebles Frey. As of 2014 it had 35 branches in Greater Mexico City and 15 more in other parts of Mexico. As early as 1963, Business Week highlighted Viana as “Viana, the most serious appliance discount store in Mexico City.”
However, in 2015 it was reported that Coppel would acquire 51 Viana stores for 2.5 billion pesos.
That said, the operation that had been planned since 2014 was formalized with the payment of 2,500 million pesos made by coppel.
The acquisition was of great importance for the company he ran Francisco Agustin Coppelsince 51 new units were made overnight in the central zone of the country, a region where it had not been able to grow fast enough.
Who was behind Viana?
The origin of Viana dates back to the year 1953when israel souza took the initiative to open his first store in Mexico City, where he sold washing machines, stoves and refrigerators, with a credit scheme.
Time later it gained fame and offered a wide range of products home appliances, The same that helped to position itself among the new families that were looking for an alternative to furnish their home.
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