The iPhone 14 and iPhone 14 Pro Max they are more expensive than ever. Especially in Europe. Apple, inevitably – and as suspected – has raised the price of the four new variants in Spain and other countries in the euro zone, starting at 1,009 euros in the case of the iPhone 14, and up to 2,119 euros for the variant with more storage from the iPhone 14 Pro Max. It is also, the first time in 5 years that the Cupertino company increases the prices of new modelsbecause the previous generations, despite the novelties, have always maintained the cost.
In the United States, in fact, the prices of the new iPhone are exactly the same as those of their predecessorsThat’s when they went on sale: $799 for the cheapest version of the iPhone 14 and $999 for the iPhone 14 Pro.
But let’s look at the increase in prices in Spain and other European countries compared to its predecessors. Specifically, the 128 GB iPhone 14 it is 11% more expensive in European markets compared to its predecessor, the iPhone 13; The iPhone 14 Pro, 14% more expensive; and the iPhone 14 Pro Max, 16% more expensive compared to the iPhone 13 Pro Max.
Then, Why are they more expensive in Europe? There is a justification for this price increase that, precisely, goes beyond inflation.
The parity of the euro against the dollar, the main reason for the price increase of the iPhone 14
One of the main reasons for this rise in previous we can attribute it to the parity of the euro against the dollar. Currently, both currencies have exactly the same value (1 euro is equivalent to 1 US dollar), and this is something that precisely does not benefit Apple.
The value of the euro has been above the dollar for years, which allowed the company earn more revenueWell, let’s remember, Apple converts all its income into dollars as it is a company based in the United States. Convert the prices of the iPhone taking into account the value of the Euro and the dollar, therefore, would devalue your profits compared to other years.
Can we also attribute the price increase of the iPhone 14 to inflation? In a way, yes, since inflation It is one of the reasons for the parity of the euro against the dollar. Also from the increase in prices of many other technological products. However, the fact that Apple hasn’t raised prices in the US suggests that the company hasn’t made the iPhone 14 Pro and 14 Pro more expensive because everything is more expensive now. It is precisely something that happened with the MacBook Air just a few months ago, when it cost 1,219 euros compared to the 1,129 euros it cost last year.
This price increase, however, is not good news for users who want to buy a new iPhone in Europe. Not only because they are up to 16% more expensive than previous generations, but also because last year’s models, because of the rise, have not been lowered. The iPhone 13, therefore, continues to cost 909 euros in the company’s online store.