In 2021, around 516 billion dollars were spent annually on advertising worldwide.
In 2020, outdoor advertising spend in Mexico was 5.5 percent.
By 2024, worldwide outdoor advertising spending is expected to exceed $4.6 billion.
Social networks, Internet users and virality in these media is one of the tools that many brands are using to promote themselves in a more organic way. But there have also been many cases like the strange spectacular for Laura, which can be found in various areas of Mexico City and which, thanks to a TikTok video, has gone viral to the point that many wonder who that woman is or if they are related to a possible campaign of Gandhi Bookstores.
The advertising industry is one of the most important in the world, that is why even though the world has changed, many brands continue to use these methods to promote themselves. When we talk about that, there is the format, outdoor advertising where the billboards are, since it is probably the best known, since we see them every day in many different types of ads.
According to specialists from marketingoutdoor advertising is any advertisement that can be seen in public places. These places are strategic places where the audience passes.
Among those, billboards enter buildings, advertising walls, illuminated signs, and more strategic places. And this is how foreign media have been very effective ways to advertise for decades, since they are aimed at a more segmented audience. It is a quite appropriate strategy when you want to publicize a new business locally, since the segment is limited to a specific geographical area.
Data of Dentsu Aegis Networkpoint out that spending on outdoor advertising in Mexico was 5.5 percent of outdoor advertising investment in 2020. According to a ADE studyMexican spending on advertising reached US$4.3 billion in 2018 and this figure is expected to gradually increase in the coming years to exceed US$4.6 billion in 2024.
The strange viral spectaculars for Laura in Mexico City are causing a stir in the digital pulse. Which is why people are speculating and even associating the ads with a new Gandhi bookstore campaign.
Ads that say messages to Laura like, “Can you unblock me? I need to talk with you”; “Forgive me Laura, I was an idiot.”
Laura’s mystery will remain until someone explains if the theory of an advertising campaign for the Mexican bookstore is real. the messages of the billboards have the same typography as the well-known promos of Gandhi Bookstores, in addition to being placed in spaces of the Vendor company.
It is important to mention that for several years, Vendor and Gandhi Bookstores have collaborated, by renting several advertising spaces, curiously in the same areas where Laura’s are.
@karenjanettevg #queesesoooooooooooooooooooooo #pintamostodolacasa #sign #fyp #viraltiktok ♬ original sound – Add your name
After the speculation, the Merca2.0 team contacted the Anónimo agency, which is in charge of advertising Librerías Gandhi, asking them if the billboards form part of a new brand campaign, and until the closing of this note we have not received a response.
It is not the first time that various strange advertisements have surprised people, such as the story of a woman in Australia who bought a full-page advertisement to humiliate her husband for cheating, in an edition of the newspaper Mackay and Whitsunday Life.
This time the woman was taking revenge on her husband for being unfaithful, for that reason she bought the space in the local newspaper, to publicly humiliate her husband for being a “dirty cheater.”
Let’s hope that the story of the billboards for Laura in CDMX is not the same case and that it is a new one advertising campaign, which are already beginning to generate positive comments because of how striking it is.
In this sense, there are hundreds, thousands of advertisements present in our lives, whether they are in printed format, appearing on television or in the form of banners when we browse the Internet, the truth is that there are many types of advertisements with which brands, big and small, try to offer us their products and services.
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