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90 percent of companies expect demands for creative skills.
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The 3 most creative countries are the United States, the United Kingdom, France.
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To transform the industry, positive change is needed.
90 percent of companies today expect the demand for creative skills to grow in the next two years. When it comes to working on creativity or talking about creativity, they are the choice of creators.
According to the Quark rankings, the three main countries with the most creatives are: the United States, the United Kingdom and France. When something works in marketing, creatives repeat it and in the end it ends up being something interesting.
Adriana Rioshead of Brand and Communication for 3M in Latin America, stated that what is changing in communication is people’s awareness and their concern to do something positive.
“It is changing that we have to be much more aware of what comcommunication, the responsibility that comes with being in charge of a brand or a company”.
One of the pieces of advice that Adriana Rius offered to the public present at the Ninth edition of the National Congress of Digital Marketing 2022 was that they see the companies they work for as a vehicle to leave their grain of sand. She claimed that If businessmen begin to think in this way, then the communication industry will transform and will begin to be more aware.
LLYC’s Northern Region Partner and CEO, David Gonzalez Natal mentioned that the things that she likes that are changing in marketing are the flexibility and the relationship that companies have with their employees.
“The two things that I think are changing are flexibility, living in the present that requires being much more strategic and not purely tactical. The company and the focus that is placed on the collaborator and there are yes, they are prioritizing creativity and the relationship with employees”.
He added that what is not yet changing and should change is allocate more resources such as time and budget, not only thinking about the present of the brands. He stated that there are few marketing departments in companies that have someone thinking about the future.
Joseph Beckercreative director of the Latin American region of LLYC declared that the most important thing is anticipation, understanding what is going to be talked about in the future because there are many opinions about the present
“The future is anticipation, how you get ahead of yourself and in order to get ahead of yourself you have to make decisions. We are all afraid to make decisions because nobody wants to step up and be the first.
Film director and producer, Simon Bross He asked those present to don’t be afraid to move forward and experiment because all ideas are gray and to reach excellence there has to be the possibility that what they are doing will not turn out well.
“Fear is a very bad adviser, in difficult times one has to protect himself with things and suddenly decisions are made out of fear. They are not proactive, they are reactive.
With information from Daniela Marin.
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