Index hide3 Data from Bloomberg Intelligence reveals that the value of the metaverse, in 2021, reached 500 million dollars.
Adding to the metaverse boom, WhatsApp has its new 3D avatar platform ready.
As of today, WhatsApp has more than two billion registered users worldwide.
Data from Bloomberg Intelligence reveals that the value of the metaverse, in 2021, reached 500 million dollars.
WhatsApp says it is ready to enter the metaverse as we have conceived it since Mark Zuckerberg named itwhich is why, now, he is showing what the 3D avatars that he announced a few weeks ago will be like.
The tendency to join the virtual scene is, increasingly, one of the main bets of brands in general, especially at a time when a much more stable space is beginning to be conceived to position their strategies in order to catch that consumer who, inevitably, will arrive with a new “chip” integrated.
Faced with such a scenario, brands of the stature of Nike, Gucci, H&M, Adidas and a long list of others, have already set their sights on what is known as “Web 3.0”, the new internet, where virtual reality is much more what a trend.
Let us remember, in this sense, the information of Bloomberg Intelligence, which reports that, just last year, the value of the metaverse reached the figure of 500 billion dollarswhich, according to estimates from said study, could increase fivefold by the year 2030.
Furthermore, according to the study “Virtual reality and augmented reality: the Metaverse as a new opportunity for business”published by the EAE Business School “International Business School), foresees an investment of 3.6 billion euros, a figure that will allow the sectors with the greatest potential to use VR and AR to improve the training of professionals and industrial maintenance .
WhatsApp shows what the avatars of its platform will be like
In other words, this means that the metaverse will have a much greater expansion, which is why industries are beginning to prepare not to give up and, in the same way, opening the way to a new era in which digitization will be more than a trend, but a necessity to conquer the consumer.
Thus, in the universe of social networks, so useful since the start of the pandemic, the metaverse is also beginning to be a strategy, as shown by WhatsApp’s recent commitment to the inclusion of its 3D avatars.
Data revealed by the Digital 2022 report reveals that WhatsApp is the most used instant messaging platform, with more than two billion users worldwide.
A few weeks ago, information reported in WABetaInfo released the project in beta that contemplates the arrival of 3D avatars to WhatsApp. The idea, as spread, is that the user can change his profile picture and place his own avatarwhich you could even use when making video calls.
Just like WhatsApp, TikTok will also have its 3D avatars
Within this panorama, it should be noted that WhatsApp is not the only social network that is open to this possibility. TikTok also announced the launch of its 3D avatar platform..
The network developed by ByteDance released the news, stating that users will be able to customize avatars with all kinds of details, such as accessories, clothing, skin tones, among others.
In addition, according to what has been reported, avatars can also be created from scratch, so that the user can make use of their own creativity and personalize their experience even more.
Definitely, the metaverse is opening a lot of doors and possibilities for those who wish to join. To this day, there are many details that still generate confusion, but it is clear that we are talking about one of the most important bets for the future.