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As of today, according to Bloomberg Intelligence, the value of the Metaverse is $500,000, a figure that could increase by 2o30.
WhatsApp, as part of its strategy to join this new trend, plans to launch its 3D avatar section.
Currently, WhatsApp has more than two billion users, above Facebook Messenger, Telegram, WeChat, among other instant messaging platforms.
WhatsApp, like TikTok did weeks ago, is thinking of introducing 3D avatars on its platformalthough there are not many details about it yet.
Little by little, brands and industries begin to try their luck in the Metaverse, until now the most ambitious project of Mark Zuckerberg, CEO of Meta Platforms, Inc.
To a large extent, the arrival of the pandemic, according to several experts, accelerated that digitization process that began even decades ago and that we saw more in industries such as cinema; however, we know that today it is possible to live in a much more routine digital environment, from online classes, virtual conferences and even concerts, as happened with the virtual edition of the Pa’l Norte Festival.
Today, as mentioned in the most recent Hootsuite study, reality dictates that the internet is reaching at least nearly 5 billion people worldwide, a 4 percent increase from the previous year.
WhatsApp joins the boom of 3D avatars
In that sense, it is not surprising that, now, social networks are that communication channel through which people can carry out practically all their daily lives, from shopping, meeting with friends or co-workers. pay your bills, etc.
Similarly, the Metaverse scenario is already reaching various industries, like the one at the concerts. Let’s remember the recent case in which the Swedish group, ABBA, and their show with holograms or avatars caused a great sensation among the fans of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad.
Of course, taking into account that this type of technology is taking place all over the world, social networks have not wanted to be left behind and, as TikTok announced a few weeks ago, today WhatsApp seems to have its own proposal.
According to information published in WABetaInfo, it has been released a beta project that contemplates the arrival of 3D avatars to WhatsApp. The idea, according to what you are spreading, is that the user can change his profile picture and place his own avatarwhich you could even use when making video calls.
So far, no further details have been given about the appearance of the avatars, their operation and, above all, how the user experience will change when browsing on their own platform.
GAP’s proposal and its own ups and downs
Nevertheless, it is clear that the trend of the Metaverse continues to increase and reach various spacesin order to offer a different experience to people.
A case to be highlighted is that of GAP which, in order to join the trend of 3D technology, launched and acquired the startup Drapr, which allows customers to create their avatars so that, when they want to buy a garment, they try it through said avatar and so they can check if it fits them, if it looks good or if, failing that, it is not what they expected.
It is known that online commerce has grown quite a bit in this period of Covid-19 and the pandemic; In Mexico, for example, this modality registered an increase of 81 percent, compared to 2019, registering revenues of 316 billion pesos. This according to data from the Mexican Association of Online Sales (AMVO).
These are times where the vocabulary has been adding concepts such as the Metaverse, NFTs, Virtual Reality, among others, which allow people to live totally different experiences. In addition, according to specialists, the value of the metaverse is approximately 500 billion dollars and could increase by 2030, according to what is reported. Bloomberg Intelligence.