This Tuesday, Apple will celebrate its annual iPhone event, becoming the company’s seventh consecutive virtual launch amid the health crisis, in which the launch of new lines of its most successful products is expected.
According to different experts, the company is expected to present new iPhones and updates for its AirPods and Apple Watch, as it is characteristic that the autumn launches bombard users with advertising to capture the attention of millions of viewers and consumers, especially when the holiday season is closer and Apple’s sales are much higher.
We must say that in the last year Apple products soared, as CNBC data indicates that in the last quarter alone, iPhone revenues increased 50 percent year-on-year, while Mac and iPad revenues increased 16 percent and 12 percent, respectively, during the period.
With this, the objective of this new event will be to sustain the momentum that the company has had, so expectations about the following launches are very high:
iPhone
Today, Apple’s most important product is the iPhone, as it accounted for half of the tech company’s sales in 2020. In addition, until last year, new models had always been announced every September, at least since 2012 .
However, it was in October that Apple launched four iPhone models: an iPhone 12 mini; the iPhone 12; iPhone 12 Pro and iPhone 12 Pro Max. All with new features, including 5G connectivity and a new, more square design.
The launch this year is expected to follow the same path, four new devices, but with some features that would make it more attractive such as larger batteries, memory space of up to a terabyte, camera and processor updates.
The official name of this new line is still unknown, but many are betting that it will be the long-awaited iPhone 13.
As well as the iPhone, since 2016 the company has launched a new Apple Watch model, which has led it to become the market leader.
In 2020, this device represented the 11 percent of Apple’s sales. The High-end Series 6 and the mid-range Apple Watch SE.
Now, at least there would be a new high-end launch, this could become the new Apple Watch Series 7, which would have a “significant change in the design of the form factor”, as well as a screen increase, according to Bloomberg News.
AirPods
In 2020, AirPods accounted for more than $ 30 billion in annual revenue, a 25 percent increase over 2019, and while the product continues to grow, there has been no new model since October 2019.
According to lResearch by TF Securities analyst Ming-Chi Kuo, Apple would be launching a new model, the AirPods 3. This without discontinuing the current models, which could be put at a lower price.
iPad
Perhaps one of Apple’s most forgotten products could see a rebirth thanks to the boost it received during the coronavirus pandemic, as in the first three quarters of Apple’s fiscal year 2021, the company reported $ 23.6 billion in revenue from iPads, an increase of more than 39 percent from the previous year.
The last time Apple decided to change anything was on the iPad Air, where it added an edge-to-edge display in September 2020, as well as a new chip in another model.
It is anticipated that, either in this or in the second event, an update will be given for the iPad Mini, which would receive a redesign so that he looks more like his brothers, according to Bloomberg .
Other changes and updates
In addition to new devices, the technology company is also responsible for presenting some changes within its own brand or informing about future projects, such as the announcement of becoming carbon neutral throughout its supply chain. in the next 10 years .
It can be expected that there will be some invited personalities. Also let it be the Vice President Lisa Jackson to address the audience.
Whether a new MacBook Pro laptop would hit the market is still unknown, as it hasn’t been updated since November 2019, and it still carries Intel processors, even though the company switched to its own chips in laptops and desktops. However, this could take place at a separate event in October or November, as Apple not announced new Macs at the same event as the new iPhones.
The question the world is asking is, will Apple be ready to respond to the demand for its new devices with the semiconductor crisis involved?