Alejandro Ramírez, general director of Cinépolis, explains that with this new interaction, they have managed to streamline some of the operations, such as eliminating lines at the box office, movements that are carried out through their digital channels. Now, 40% of transactions are already carried out through its mobile application.
Given this situation, both businessmen agree that the business ecosystem in the country will be resilient in the future, thanks to the strength and new communication schemes that were generated with the work teams.
However, one of the pillars that will remain in the old way of doing business is the organizational culture, which some companies have generated for decades and value long-term relationships.
Among the challenges that entrepreneurs face is staying in the taste of consumers of different generations.
“The challenge in general is to stay relevant in a rapidly changing context. The risk is not realizing that we fall into irrelevance and that in a few years we can disappear. Technology has enormous advantages and allows for efficiencies, but it is a challenge, because it can make us irrelevant overnight,” Ramírez concluded.