Twitch and YouTube have a new competitor. Is called kick, works in a very similar way to Amazon’s service and offers better conditions for streamers, which is causing many, even some of the most popular at the moment, to move to the new platform. Or at least they are thinking of doing so. Kick has also managed to position itself as one of the most downloaded applications on the App Store and has reached 120,000 viewers; two important points considering its recent release.
Everything seems to indicate that Kick is going to give a lot to talk about among the most popular streamers. But, What is this alternative to Twitch really about? whatWhat conditions does this platform offer to make content creators like Amourtanth consider moving?
Kick, specifically, is a streaming platform powered primarily by Trainwreck and Adin Ross, two internet celebrities formerly on Twitch. It has been active since the beginning of 2022, but until now it has not started to gain popularity. The company that owns Kick is anyone’s guess, but everything points to what behind it is Ed Craven, head of Stake, a crypto betting platform.
This, added to several controversial events that have happened on the platform, such as the transmission of pornographic content in a live broadcast by Adin Ross, has caused the reputation of the service to falter; although it continues to be more and more popular.
How does kick work? What conditions do you offer to streamers?
Kick, we reiterate, works in a similar way to Twitch. In fact, its interface is practically identical. The streaming platform has a website that stands out for its main page, which shows recommended live broadcasts and where users can browse different categories and profiles. It also has an app for iOS or Android that, again, mimics the Twitch interface for mobile. Even the playback page is much the same; with a chat section on the right side of the screen and an area where you can see recommended channels.
Kick streamers take 95% of the profits.
You’re probably wondering: if Kick is so similar to Twitch, Why are so many streamers moving off the Amazon platform? For the best conditions it offers compared to Twitch and other services. Kick, in particular, offers a 95 – 5 revenue share. That is, 95% of the income is for content creators; the remaining 5%, for the platform.
It’s a huge difference compared to Twitch, which offers 50-50, and a significant difference compared to YouTube, where 70% of the revenue goes to the creators, and the remaining 30% to the platform. the streamers they also receive 100% of the proceeds from donations that users do.
There are more and more creators thinking about moving
kick, on the other hand, can attract a large number of users if the streamers announce that they will broadcast content only on that platform, either by their own decision or by some agreement with the company. If a creator with millions of followers switches to Kick, so does the majority of their audience.
In fact, it’s something that seems to have happened with Trainwreck and Adin Ross who, let’s remember, are the visible face of the company and now only create content on Kick. Both streamers have also been insinuating in their broadcasts and through their social profiles. different creator signings that are now on Twitch. Among them, Asmongold, with 3.4 million subscribers. For the moment, and according to desertedthere are already creators like Adin Ross, HeelMike and GM Hikaru.
Others, like Amouranth, have also thought about switching to Kick, although they have finally decided to stay on Twitch due to the risky reputation of the platform. “I would give him a shot for a certain amount of money, but I don’t think I would go exclusively just because, at least right now, his reputation is on the line,” he stressed.
Most of the content in Kick, yes, is english speaking, so Latin America or countries like Spain is still not very popular. We will have to wait to see if there are any Spanish streamers who decide to switch to the new platform.
