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The advertising campaigns that were launched in the super bowlremind us of the creative weight that is in these sports jousts.
Forbes It has a projection of the cost per 30 seconds of advertising in the Super Bowl 2023.
One aspect that stood out in the edition of super bowl this year was the number of brands that advertised.
Was bells that they won in the Super Bowl 2023 due to creative genius and others, they may not have succeeded in conquering the consumer, however, the judgment remains in the hands of each reader.
This appreciation reminds us of the value of an advertising campaign in 30 seconds during the Super Bowl, as we saw in a projection of Forbeswhich measured the cost of such guidelines at $2.2 million in 2002 to $7 million in 2023.
With this scheme considered, it will be important to assess what is transcendental in consumption and from what elements should be appreciated what is worth in the market.
We liked it?
Campaign: New year. New neighbor.
Agency:
Brand: T-Mobile
Highlighting items in telecom may not be easy, so a T-Mobile campaign is a reminder of how important in-market communication is.
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Great campaign!
Campaign: Snoop Dogg Brings His Crew to the Big Game
Agency:
Brand: Skechers
Snoop Dog is a guarantee of advertising with results, so in this campaign for Skechers Hands Free Slip-ins, his appearance did not disappoint.
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Great campaign!
Campaign: We Get Groceries
Agency: The Martin Agency
Brand: Doordash
Streaming is increasingly a means of communication valued by the consumer and Matty Matheson demonstrates it in this campaign.
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Great campaign!
Campaign: Made To Be Roasted
Agency: VAyner Media
Brand: Planters
Planters Mascot Mr. Peanut demonstrates why every brand should have a mascot.
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Great campaign!
Campaign: Best of Us
Agency: Gray
Brand: Pringles
Pringles sets a very important standard in the snack market, thanks to its original advertising format.
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We liked it?
Campaign: Not So Clueless
Agency:
Brand: Rakuten
Disclosing issues that are difficult to communicate may not be wise.
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We liked it?
Campaign: The Singularity
Agency:
Brand: Squarespace
Despite the fact that Adam Driver appears in this campaign, the plot may not have been enough to be a momentous creative piece.
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Great campaign!
Campaign: We All Win
Agency: Pinnacle Advertising
Brand: Weather Tech
Promoting investment in a country showed that it is possible with creativity, thanks to this advertising case.
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Great campaign!
Campaign: Wedding
Agency: MullenLowe US
Brand: E*TRADE • Morgan Stanley
Getting babies to give us a lesson in life could not have been executed with better skill than with the one shown with this campaign.
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Great campaign!
Campaign: Big Game Spot: Rock Star
Agency:
Brand: Workday
Classics are everything and seeing Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol and Paul Stanley in one campaign is winning action.
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We liked it?
Campaign: The Jeep 4xe “Electric Boogie”
Agency: Highdive
Brand: Jeep
Jeep promotes its electric cars, but did it get the design right?
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We liked it?
Campaign: |Thank You Canada
Agency:
Brand: Crown Royal
The creative audacity reached a good piece, perhaps there were points to be met in the goal of this campaign.
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Great campaign!
Campaign: Super App Shuffle
Agency: Dessert Before Dinner
Brand: MNTN / QuickFrame
The Super Bowl scene and technology, in a zero waste setting to promote the latest in technology.
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Great campaign!
Campaign: Live Again
Agency: Scientology Media Productions
Brand: Scientology
The religious market demonstrating that believing is being able to pay millions of dollars for the transmission of an advertising piece.
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Great campaign!
Campaign: Advice You Need
Agency: Arrivals & Departures
Brand: Re/Max
The real estate market managed to climb with RE / MAX and demonstrate with this campaign that a good real estate advisor is an indispensable partner.
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Great campaign!
Campaign: Let Winnings Run Wild
Agency: The Buntin Group • Alkemy X
Brand: Hoosier Lottery
Animation pulled it all off in this ad piece.
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We liked it?
Campaign: Forever
Agency:
Brand: Farmer’s Dog
Advertising to the furry ones in the house is increasingly challenging and the result of this campaign proves it.
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We liked it?
Campaign: Binky Dad
Agency: David&Goliath
Brand: Kia America
Where everything is already seen is in the automotive market and a Kia campaign proves this.
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Great campaign!
Campaign: Why not an EV?
Agency: The Community
Brand: GM/Netflix
The recent alliance with Netflix showed that advertising is key with streaming characters.
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Great campaign!
Campaign: Who’s in the Fridge
Agency: Wunderman Thompson USA
Brand: Hellmann’s
Jon Hamm and Brie Larson appear in a refrigerator. The rest is history.
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We liked it?
Campaign: Fixed on Pixel
Agency:
Brand: Google
Is it time for an ad campaign after mass layoffs?
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Great campaign!
Campaign: Make It Better
Agency: Lerma/
Brand: Avocados from Mexico
Avocados From Mexico is an expected customer at the Super Bowl.
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We liked it?
Campaign: Pepsi Zero Sugar Super Bowl LVII Teasers
Agency:
Brand: Pepsi
Possibly this creative piece was owed.
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We liked it?
Campaign: Not a Big Ad
Agency: Battery
Brand: Land O’Lakes
The title of the campaign warns us of what is coming.
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We liked it?
Campaign: Six Degrees of Bud
Agency: FCB New York
Brand: Budweiser
It seems that everything is already seen in the beer market.
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We liked it?
Campaign: ULTRA Club | new members day
Agency:
Brand: Michelob Ultra
Michelob ultra is a great brand, whose product will never disappoint, that saves it from bad campaigns or marketing actions.
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Great campaign!
Campaign: Please Earth Responsibly – Trees
Agency: Humanaut
Brand: JuneShine
Canning a drink and counting it is not wasted.
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Great campaign!
Campaign: What are you on?
Agency: Fortnight Collective
Brand: Imon
What we always see, only with a great creative touch.
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Great campaign!
Campaign: Unstopables – Super Bowl Spot
Agency: Saatchi & Saatchi
Brand: Downy
Downy’s air freshener pearls are a genius product. The advertising honors his innovative product.
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Did we like the campaign?
Campaign: Monday
Agency: Publicis Groupe
Brand: Working With Cancer
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Great campaign!
Campaign: The Busch Guide
Agency:
Brand: Busch Light
Everything is seen in advertising for beers, but not in the middle of the forest.
