Today we will delve into the sales balances for the month of July on Mexican soil. Particularly, in the factories that have fallen the most in their sales volume. To continue; the details.
Welcome to the Mexican automotive market. Recently, the sales balances of the past were published July. In that month, throughout the territory, a total of 83,137 units. this marks an increase of 1.2% with respect to the period July/2021.
It is worth mentioning that the mexico market It is the most important in all of Latin America, either because of the volume of sales, or because it is a mainland for body assembly processes in the units.
Now, not everything is rosy. There are brands that are not finishing a firm footing in our local market. Either due to the lack of a wide catalog or the application of a sales strategy according to consumer demands. What we will do is buy July/2022 with July/2021. This will return an exact number of decrease in units sold.
The house that has suffered the most from the setback in terms of sales is Acura. The luxury subsidiary of Honda fails to gain a foothold in Mexico and suffered a setback in -attention- 62.6% in registered units.
Next on the list, surprisingly, peugeot. The French house, with a strong presence in Spain and Argentina, does not have the same fate in Aztec territory. suffered a drop of 62% in sales compared to July/2021. And another hard fact: so far in 2022, the French house accumulates a total drop of 32.2% compared to the same period in 2021.
To complete the falls podium, we have Subaru. The Japanese sports house does not make a foothold in Mexico and falls back in sales compared to 2021. Comparing the periods of July, Subaru sold 52.4% less. In turn, in the annual accumulated, the fall is 13.5%. You will have to renew your strategy, or the market will not forgive you.
A curious fact to keep in mind for the future. The leading brand in the Mexican market, in sales, is nissan. In the past month of July / 2022 she enrolled 9,383 units, which is a more than worthy number. But if we do not compare it with July / 2021, we will realize that Nissan sold a 42.7% less -16,362 units registered in July/2021-.
So far the review of sales of Mexico. Until next time, dear readers.