At the level of Latin America and the Caribbean, there are more than 850 companies certified as “company B”, all united in order to transform the global economy to benefit all people, communities and the planet.
Is that the concept of “Company B”, operates under high social, environmental and transparency standards and by its statutes makes legally binding corporate decisions considering not only the financial interests of its shareholders. But also other long-term interests such as that of employees, suppliers and customers, the community to which they belong and the environment. Basically, it uses the power of the market to provide concrete solutions to social and environmental problems.
A success story
In fact, at a global level, the Chilean Advertising Agency Strong has been the first and only Spanish-speaking agency to achieve B certification, which has allowed them to win the “Best of The World” recognition twice in a row, which brings together the highest rated B Corps in the world for their sustainable business practices in all 5 impact areas.
“For more than 20 years we have been developing communication strategies for clients from different industries that produce what we call the triple impact: selling, building a brand and being a contribution to society,” says Jorge Armstrong, founding partner of Strong Chile.
On the other hand, Cristián Pedevila, partner and general manager of Strong, explains that “by being part of a global movement of companies genuinely committed to sustainability, we have been able to become part of new proposals such as, for example, being partners of Invictus, the first property broker who delivers a % of her sales commission to Techo. This type of proposal generates good business that is also meaningful business.”
How are they certified?
Currently, B Corps are certified by the non-profit organization B Lab to meet strict verified standards for social and environmental performance, transparency, and accountability.
In a 2021 Accenture study, 67% of surveyed consumers expect companies to invest in long-term, sustainable and fair solutions after the pandemic.