Every week for these last ten years, the fashion firm Weekday has been presenting a limited edition of cotton t-shirts that were only available for seven days. Then they disappeared from the face of the earth. These designs address and reflect current events or themes in which the popular culture they are participating in that moment. For celebrate your 10th anniversary, the firm has created a way to preserve a selection of its most iconic jerseys to help future generations understand our time.
In Jared
Weekday triumphs with his Joe Biden dog t-shirt within his Zeitgeist collection (limited edition)
The idea is to create a kind of time capsule that covers this entire decade and that captures a generation. A kind of physical diary of the pop culture of the human race through different perfectly preserved t-shirts. That’s why Weekday has future-proofed the t-shirts with the help of a specially designed box, which is guaranteed to last over 3,000 years. The box is constructed primarily of stainless steel and can protect its contents from temperatures up to 800 ° C.
This campaign requires choosing a series of “Zeitgeist Guardians”; a group of people who will take care of your box for the rest of their lives. The Guardians even signed a contract promising to keep their commitment, ensuring that they will find a suitable heir to carry on the same mission.
Over the past decade, Project Zeitgeist has created weekly limited edition printed T-shirts, which were adorned with culturally relevant messages and memes. 10 years later and more than 500 copies later, this collection has become a series of collectibles.
Photos | Weekday