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The journalist’s occurrence became a lousy mention of how great network personalities ignite bad comments.
Bodega Aurrerá is today one of the leading retail chains in Mexico, a reason that has sparked conversation on networks.
Today an important benchmark has been established for how brands manage to escalate their interest in the market with consumers.
Manuel Hernandez is a journalist and confessed that he made an emergency purchase of an outfit in Aurrera Wineryin order to attend a wedding.
The moment motivated a purchase and the most important thing is that it triggered a terrible social conversation where he received criticism for buying tennis shoes for 150 pesos to attend an event of this type.
“They are very comfortable! More than many expensive sneakers. And the fifis so much that they despise Bodega Aurrerá, they miss it”he wrote in his post and later assured that it was a guilty taste and part of the details of everyday life.
The other day I had to make an emergency purchase for a wedding and I bought these sneakers for only 150 pesos. They are very comfortable! More than many expensive sneakers. And the fifís so much that they despise Bodega Aurrera. Their loss. 😎✌ pic.twitter.com/RqvhFs5It3
– Manuel Hernandez Borbolla (@manuelhborbolla) May 21, 2022
The journalist who did not expect an unexpected trend
An unexpected trend has become the best example of how any network user can face an event that takes them by surprise.
The case has become an important reference of what to take into account and most importantly, what to discard when having what to sell to the consumer.especially when he makes decisions based on social events.
As expected, an important reference in how Hernández went from responding to criticism for the angle of his journalism to the purchases he made in a Aurrera Winery for one weddingis an example of how important the social channel has become to highlight these situations.
The purchase that ended up being a social profile by Manuel Hernandezby revealing her outfit that she bought at a Bodega Aurrerá to attend a wedding is a case study of how to understand the retail market in Mexico and the ability to communicate in this segment.
This case is similar to one that occurred with the exhibition made by a small consumer, who received a pair of Air Jordan 1 special edition from J. Balvin as a gift, when a video went viral on networks showing what a pair of tennis shoes look like.
When you go to a wedding, what do you buy?
Going to a wedding is a good moment of consumption, as demonstrated by the journalist who confessed the outfit he bought at a Bodega Aurrerá, to attend an event of this type.
The moments are today of the great detonators of purchases in the market and it is important to understand how to prepare a store or service for it.
Dry cleaning services have increasingly specialized their businesses in the care of garments such as wedding dresses, this is taking advantage of a moment to turn it into a sales opportunity.
What do you buy and who do you tell?
What you buy and who you tell has become an important case of how the consumer documents their purchases on social networks and from these stories all kinds of comments have been highlighted, from a complaint thread about a bad service or purchase, to the most unexpected recommendation that makes a product go viral, as happened with the fugitive grill, a kitchen gadget that became popular because it could grill any type of meat on a stovetop grill, without having to buy an expensive grill of coal, to be able to prepare these foods.