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It is estimated that in recent months, the price of homes has increased by at least 10 percent in Mexico City.
It is expected that it will be during 2023, that the real estate sector will have a growth of at least 1 percent.
Currently, it is not enough just to have a presence within the network, but to know the best strategies to correctly impact consumers.
It is no secret to anyone that web positioning is currently essential within the market strategies of all sectors, because it is thanks to the growing number of Internet users that this technology has become essential within the new commercial normality of companies, since it is aspects such as eCommerce and social networks that define current behavior, For this reason, web positioning must be taken into account as a fundamental strategy within the real estate sector.
According to what was indicated by “We are Social”At present, just over 63 percent of the world population is active within the network, a figure that represents approximately 5 billion Internet users, a figure that shows the inevitable need for companies to have a digital presence.
However, today it is not enough to just have a website and social networks, but one must be able to understand and make use of the different networks, platforms and tools, to adequately impact potential consumers.
Web positioning as a strategy for the development of the real estate sector
During the first months of the previous year the real estate sector represented little more than 5.7 percent of the national Gross Domestic Product (GDP); However, it is now that this is expected to have an increase of at least 1 percent during 2023, according to Gene Towle, executive partner of Softec. However, it is worth mentioning that along with the increase in the furniture sector within the national GDP, real estate experts from Tuhabi and Propiedades.com warn that the price of housing has grown by at least 10 percent in recent months.
That is why it is increasingly important for the real estate sector to have good web positioning strategies, since nationally the demand for housing online concentrates more than 80 percent of the participation in CDMX, the State of Mexico, Nuevo León, Jalisco, Querétaro, Puebla, Guanajuato, Yucatán, Morelos, Michoacán, Veracruz, Baja California, San Luis Potosí and Quintana Roo.
That is why some of the following web positioning strategies must be taken into account, to implement within the real estate sector
real estate SEO: It is about the application of a set of web positioning techniques and strategies with the purpose of boosting the organic traffic of a real estate website.
SEM positioning strategies: These are paid ads, also known as SEM (Search Engine Marketing), to help boost the visibility of the real estate website.
Well, currently, it is not enough to just have a digital presence, but to know how to act and impact consumers, through both paid and organic positioning strategies, thanks to the growing impact of the digital market.
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