We already know what the favorite color of Generation Z is

• Index hide

  1 In “State of Social Media Report” it was given bill what a consumer is looking for when interacting with a brand on social networks.

  2 Not only with colors, brands like bubbaloo They have put creativity to the test to connect with generation Z.

  3 Consumption has marked a very important feature in how brands should involve the consumer, based on their purchasing decisions.

  4 Generation Z and their favorite color

  In “State of Social Media Report” it was given bill what a consumer is looking for when interacting with a brand on social networks.

• Not only with colors, brands like bubbaloo They have put creativity to the test to connect with generation Z.

• Consumption has marked a very important feature in how brands should involve the consumer, based on their purchasing decisions.

The favorite color of the Generation Z It is one of the many resources available to brands to trigger sales based on the identification achieved with the consumer.

For brands, this connection with the consumer is motivated by actions described in documents such as the “State of Social Media Report”where I know revealed What motivates a consumer to interact with a brand through social networks.

45 percent said it gives like still post launched by the brand; another 43 percent said they follow the brand on social media and 32 percent leave a reviews.

With these insights that account for how consumers connect with a brand, now let’s see the strategies that brands come up with, to motivate them.

Generation Z and their favorite color

Yellow Z is the favorite color of this generation of consumers, according to a comparison published by Business of Fashionwhere he realizes that for the generation millennialPink was her favorite color.

Based on the comparison, the role of the yellow z color, which is one more vivid in tone than the traditional yellow, has become part of the focus towards which brands focus their launches and products.

When the study “A Deep Dive into Fashion Trends”, revealed the favorite color schemes among Gen Z, with 84 percent preferring neutral colors first, followed by 34 percent preferring pastel colors and 28 percent choosing pastel colors. primaries. 24 percent asked for the shimmer shades.

This leads us to cross-reference the data with other information, that of the trends followed by generation Z when dressing, and that is that for 35 percent of them, loungewear-type clothing is the most functional, followed by 35 percent who voted for fashionable clothes, to be able to attend meetings or events. 34 percent said they preferred clothing from the early 2000s and 32 percent opted for sportswear.

The series of favorite pieces that the new generations have allows us to understand the elements on which they make decisions and discover how from traditional elements that can end up as purchase triggers, we end up verifying the ability to attract the consumer with a of many other variants.

This reminds us of studies of which elements are transcendental in a brand’s ability to get closer to the consumer. If we look at other examples, companies like Mondelēz México have activated campaigns aimed at Generation Zas it happened with “The Joke is Pumping” for Bubbaloo.

This piece stood out because it bet on the emotions that can be aroused in the average consumer of a generation.

“We realized that gen Z is overwhelmed by achieving perfection in everything, even in the things they do for fun, that’s why we created this campaign with which we want them to relax their expectations and enjoy more the imperfection of what they do ” explained Juan MunguiaCreative Director of Group of Leo Burnett.

With the presentation of these cases, where a color or appeal to emotions helps to connect with a generation, the reach that a brand achieves where the important thing is to understand the consumer and the market in which it operates cannot be denied.

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