On September 29, global music and entertainment company Warner Music Group (WMG) announced a partnership with non-fungible token (NFT) marketplace OpenSea to provide a platform for select music artists to build and expand their fan base. in the Web 3.0 community.
According to the release, the collaboration between these two entities will allow select WMG artists to gain early access to the new OpenSea feature, which allows artists to launch their NFT collections and limited edition projects on their own dedicated, personalized pages.
These WMG artists will have access to personalized storytelling on personalized landing pages, as well as OpenSea’s industry-leading safety and security features. The partnership, which aims to help WMG artists create new communities on Web 3.0, aims to introduce existing OpenSea fan communities to new ways of connecting and creatively through NFTs, and open up new opportunities for artists to fans engage with music and artists within the Web 3.0 community.
Shiva Rajaraman, Vice President of Product at OpenSea, has stated:
“For artists and musicians, NFTs represent a new creative medium and mechanism to build community, engage directly with fans, and express themselves across borders and languages.”
Oana Ruxandra, Chief Digital Officer and Executive Vice President of Business Development at WMG, also stated: “At the core of music’s DNA is community: artists and fans come together to celebrate the music they love. Our collaboration with OpenSea helps facilitate these communities by unlocking Web3 tools and resources to create opportunities for artists establish deeper engagement, access, and ownership.
NFT’s first collection of music is currently in development with Warner Records UK in collaboration with Web 3.0 company Probably Nothing. According to WMG, this collaboration is the latest in a series of efforts to develop the music company’s expertise in the Web 3.0 space.
Earlier this year, Cointelegraph shared that Warner Music Group had announced a partnership with fantasy-themed collectible card game developer Splinterlands to create and develop arcade-style blockchain games.
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