The cast members of Mundo de Walt Disney guests are now addressed as “friends” instead of Mr. or Mrs. in a last-ditch effort to promote inclusivity.
The neutral nickname of “friend or friends” allows cast members to approach people without assuming their gender identity. Similar changes have been made throughout the complex Mundo de Walt Disney , like the change of “ladies and gentlemen” to “dreamers of all ages” in the announcements before the fireworks. Some cast members had already opted to use “friend” when addressing guests, but it has become commonplace in recent weeks.
In 2021, Disney announced the addition of “inclusion” as a fifth key, which serves as guiding principles for the company culture. Since then, similar changes, small and large, have been made throughout the corporation and in the parks of Mundo de Walt Disney .
It was this vision that laid the foundation for the company to become the giant of media what is today On March 20, 2019, Disney officially acquired all of Disney’s media assets. 21st Century Fox for $71.3 billion, making it the largest media powerhouse on the planet.
In addition to this, the entertainment giant announced its service of streaming Disney+, which offers movies, documentaries, specials, shorts, programs and television series produced by The Walt Disney Studios and Walt Disney Television. In addition, the nostalgic value of the movies of Disney has made the company an unbeatable superpower, attracting a new generation of children to see born from the last.
Despite its success, Many Disney fans have raised concerns about the company’s lack of diversity. so the company in recent months has taken decisive action on this issue for your company. While the movies have recently started to be more inclusive, many of the users allege that waltdisney Studios must improve to provide fair representation for people from all walks of life and not through stereotyping.
Recently, Disney he has made an effort to appear more inclusive and politically correct, which angered some of his fans.
Last summer, Disney eliminated the use of “ladies and gentlemen, boys and girls” of its theme parks and changed its once-strict dress code policy. Theme park employees can now show up to work with visible tattoos in whatever gender costume they choose.
Mattel is another example of a company that is reinventing gender in its products. Last fall, the multinational manufacturing company launched Creatable World, a new line of gender-neutral dolls.
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According to a study of McKinsey, which reveals that those companies that have inclusive teams are capable of becoming up to 25 percent more profitable, compared to companies that, for some reason, do not promote this type of organizational culture.
Although diversity and inclusion has different approaches for each organization. For example, 60 percent will focus their actions on gender equity, another 54 percent look for ways to be more inclusive in terms of age and only 34 percent address respect for sexual orientation, as we see organizations give different approaches to diversity and inclusion.
In this sense, as is the case with Disney a new gender reality has been rapidly developing and expanding, and companies have a real opportunity to lead and grow in a place of simply delivering.