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The Internet user explains that the firm has its stores prepared for the capabilities of all its consumers.
How disabled people have accessible spaces to travel with wheelchairs.
Social networks have become the ideal place to complain or congratulate a brand for providing a good or bad experience to consumers. Through these platforms there are many consumers who come daily to tell their stories, such as the case of a Walmart consumer who congratulated the brand for having its stores accessible and prepared for its disabled customers like her.
According to a new report by We Are Social and Hootsuite reveals that there are currently 4.62 billion network users worldwide, representing a year-on-year growth of more than 10 percent, which is equivalent to 424 million of new users since last year.
Likewise, the report highlights that the number of users of social networks it now equates to more than 58 percent of the world’s total population.
Walmart wins over disabled consumer
Through her Twitter account, the consumer shared how her experience was in a Walmart store, despite her being part of the disabled community.
In her recording, the user who identifies herself as @iWheelLoveU explains that the firm has its stores prepared for the capabilities of all its consumers, where disabled people have accessible spaces to travel with wheelchairs.
He adds that the firm has ramps for wheelchairs, a tactile floor, among other things.
A great advance, because the walmart group has understood the issue of accessibility very well. Hopefully all establishments follow their example because if finding ramps is complicated, podo tactile floor is even more difficult.
@WalmartMXyCAM @WalmartMexico @walmart_express Y @SamsClubMexico pic.twitter.com/mtHLt8dR3o— iWheelLoveU (@iWheelLoveU) May 12, 2022
As well as Walmart branches have special buttons so that disabled people can ask for help when shopping in stores.
The Internet user also explains that her stores are not inclusive for all disabled people, even for people with visual disabilities. “The podotactile floor is the one used as a guide by people with visual disabilities, either by touch with shoes or with a cane”, He says.
“There is a great advance,” says the Internet user.
There are many brands that are currently more inclusive, which is why it is increasingly present in brand strategies and is welcomed every day by consumers around the world.
Let us remember that this type of strategy is called inclusive marketing and has a more global and complete vision of marketing, since this industry “You should not think about selling for the sake of selling”, but rather should guide a process of knowledge and creation that seeks to resolve the needs of consumers, adding value to their lives.
According to data from Facebook, they reveal that five out of 10 consumers change their perspective on a brand when it speaks openly about diversity and inclusivity.
It is not the first and only brand in the current market that has begun to implement these strategies since firms such as Bodega Aurrerá has also begun to be more inclusive with its clients from the deaf and dumb community.
As strategies of this style have also been seen in concerts such as the recent ones by Coldplay in Mexico that included educational tools so that deaf people could enjoy the concert experience.
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