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Kantar GmbH measured the percentage of consumers who have been affected by inflation in their day to day.
Walmart is a key competitor in retail and in Mexico it is the store with the highest number of sales, according to Edge By Essential.
Walmart managed to surpass Amazon in black friday and based on a projection made by an analysis platform, it has given valuable figures in the market.
the market of retail It has become a very special one, not only because of the post-pandemic strategies, but also because of the inflation phenomenon that it is going through and that has led it to carry out activities through which it stands out commercially.
There is an interesting estimate released by Kantar GmbH, where the percentage of consumers is measured, who revealed that the cost of living prevents them from living more sustainably.
Among the estimates, it is listed that the world average is 64 percent of consumers, who noticed this behavior, while 75 percent of consumers in Brazil, made the country the nation with the highest percentage in this regard.
“Although consumers around the world want to help protect the environment in 2022, many of them feel that the current cost of living prevents them from doing so. Specifically, around two-thirds of global consumers report wanting to do more, but that the cost of living is preventative. This feeling was felt more in countries like Brazil and India”, explained Abigail Orús, an analyst at Statista, when making conclusions about the figures projected by her platform on the evolution of the industry.
Walmart outperforms Amazon
Captify led a study during this black friday and from its machinery that analyzes more than a billion searches per day, from various websites, crowned Walmart as the most valuable store in online searches, compared to Amazon, so it is evident that the store is in the top of mind of the average consumer.
Searches for discounts during Black Friday at Walmart increased by 386 percent, leaving Amazon behind target Y Kohl’s.
This result is added to projections from the National Retail Federation (NRF) where it said it had an expectation of sales during the holidays, with an increase of between six and eight percent.
The reference on the preference of searches of Walmart on Amazon patents the interest that consumers have in brands and e-commerce platforms, which have been consolidated in the market with a very simple logic in the market.
Given this scenario, a very important challenge has been defined in the market and, as is to be expected, there are key tasks to take into account in the market, such as the work that brands must carry out in retail, at a time when it is the value of communication in seasonal season.
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