Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Macy’s and Toys ‘R’ Us join. Almost nothing of the end of the year parties, the department store chain joins the Toys ‘R’ Us store and, with nine days of “Grand Opening”, from October 15 to 23, this alliance will have activities for the entire the family and daily gifts from the best models and toy brands. “We’re excited to bring you Geoffrey’s Hot Toys List for the 2022 holiday season. This year, families and kids of all ages will have the Toys ‘R’ Us experience in our stores to explore and discover all these fun toys. toys (…) We have the coolest and most beloved toys of the holiday season, which are sure to bring joy and excitement to all children,” said Adeline Trento, resident toy expert at Macy’s. The promotion will feature hands-on demo tables for customers to interact with their assortment of toys, where the opening of their new stores has a major expansion in sight for the holiday season, where both brands will launch “hot toys from Geoffrey’s 2022” within A list of this year’s top 100 toys includes toys from brands like Barbie, Fisher-Price, LEGO, Disney, Pokémon and Hot Wheels and many more.
Google closes Stadia and so announces it. Google made official the closure of Stadia, the cloud video game service that competed with Microsoft’s Xbox Cloud Gaming, NVIDIA’s GeForce NOW, among others. Why is this happening? Actually, this news was already coming, various rumors began to emerge some time ago because the presence of Stadia did not have great relevance in the wide world of video games. In other words and in the words of the company, “it did not gain the traction among users that we expected.” Now, for 2023, Google Stadia say goodbye definitively. Even a survey conducted in the United Kingdom revealed that the brand recognition of Stadia (Google) is 44 percent. Now, a question that arises after this announcement is: what will happen to those who bought video games through the platform? According to what has been disclosed, the company will reimburse purchases of hardware Stadia purchases made through the Google Store and all game and additional content purchases made through the Stadia Store. On the other hand, users will still be able to use the platform until January 18 of next year; however, after such date, the site will remain closed.
The Walt Disney Company Mexico has changes. Allan Navarrete is the new Gerente general of The Walt Disney Company Mexico and its arrival marks a substantial change in one of the key entertainment companies in the world. These movements in companies of great international value give us a benchmark of where consumption is heading and the most valuable thing about it, the challenge of being able to manage talent, which today follows a key pattern and is to react to situations such as inflation or contingencies from health to climate, as we are seeing with the passage of Hurricane Ian. The arrival of Allan Navarrete as general manager in Disney Mexico it is an important change in the media market, where one aspect is key today and that is the ability of these companies to adapt to change. “Allan is a seasoned media and entertainment executive, passionate about the industry, an expert in sales, marketing and distribution strategies, and a motivated leader with an outstanding track record of managing and developing diverse international teams. ”, explained Diego Lerner, President of The Walt Disney Company Latin Americawho recognized that his arrival will improve the business strength that the owner of franchises such as Marvel and Star Wars currently finds itself in.
Walmart extends “prices that are not touched”. The launch of this initiative in the South American country took place last June, with the commitment to keep the prices of a basket of more than 50 key products within a familiar and tolerable limit to mediate the fight against the inflationary crisis. Now, before a good reception from the population, the supermarket announced its extension until next December 31. “In a very complex economic context, we have set ourselves the goal of giving our clients peace of mind. It is in this line that we have decided to extend until the end of the year our commitment to maintain –and touch only to lower– the prices of an assortment of very relevant products for families throughout the country”, explained Alejandro König, Commercial Vice President of Walmart Canada. “If we compare tickets for the months of June, July and August of this year, the result is that the prices of the products included in our initiative have systematically lowered their prices -more than $2,000 if we consider the total of the basket-, which Added to the benefits of our ‘Mi Club Lider’ program and our wide range of Own Brands, they position us as the most economical purchase alternative in the market”, he added.
App for electric cars is born. Terpel has just presented its app Terpel Voltex as a digital and self-service sales channel to help users charge electric vehicles. Basically, the tool allows consumers to manage both the charge and the payment for it, showing the location of each of the Terpel charging points, as well as the type of connectors they have and their availability. “By customizing the charging process, Terpel provides electric vehicle users with a new and agile tool that facilitates their charging processes and interaction with the charger,” explains Juan Daniel Rueda, manager of new mobility at Terpel. . According to what was reported, this is an important step for integrated and sustainable mobility in Colombia, since Terpel Voltex is establishing itself as the main recharging network for electric vehicles on the country’s main highways, with 13 public stations and more than 670 buses. electricity operating in the mass transportation system of Bogotá.